Progressive public relations, media buying, media communications and social media for the outdoor industry
Traditions Media is a progressive public relations, media buying, media communications and social marketing team, laser-focused on power-branding and influencer marketing strategies. What’s with the name? Because no matter how smart our phones get or how many social media platforms bounce big-brother-broadcasts off the moon; real, lasting relationships and communications will always come down to a handshake…and maybe a beer…in a boat or blind. That’s the Tradition in Traditions Media.
We hike, but only to be closer to the game (or our trucks break down). We climb, but will never summit anything above a huntable treelike. Now fishing, hunting and shooting at stuff? That’s right there in our wheelhouse. We can communicate outdoors information to outdoorsy folks lickety-split and with the gusto that is only Traditions Media. And when our partners grow, we’re uncorking rare single malts and lighting big cigars right along with them.
AT THE END OF THE DAY, IT’S ALL ABOUT SELLING MORE STUFF
Our clever ideas and expertly-communicated stories lead to increased sales for our partners. When our partners grow, we’re uncorking rare single malts and lighting big cigars right along with them.
Jesse Simpkins Director of Marketing, St. Croix Rods
“Plano acquired Frabill in 2012 during my tenure as VP Sales & Marketing for Plano. I was approached by someone at Frabill that had worked with Noel before and was asked to consider his Team for our go-forward PR needs. Traditions delivers. They did for me at Plano, they are delivering for me now at St. Croix.”
Ben Rand Director of Marketing Plano Synergy
“In my years with Plano Synergy, we have continued to rely heavily on Traditions Media as not just a PR agency, but as a strategic commercialization partner. They have shown in-depth knowledge of the outdoor industry and of our business. After seeing the positive impact Traditions Media had on our business, we awarded them an additional 7 brands on top of the 3 they already had. Plano Synergy plans on having Traditions Media as a strategic partner for many years to come.”
Ben Gibbs President Outdoor Identities (Aqua Vu)
“The Traditions Media team is simply the best, most effective marketing and PR agency in fishing. During the nearly four years in which we’ve worked together, Traditions Media has helped significantly grow Aqua-Vu’s business. Not only have our winter ice fishing sales increased, but Traditions Media has also played an instrumental role in helping us penetrate the bass market throughout the U.S. and Canada. Most recently, they helped us strategize and expand sales of our iBall Trailer Hitch Camera, including helping design retail endcaps.”
Joe Balog Millennium Promotions, Inc. Waterfowl Editor, Reeltree.com
“Combining both strong knowledge of social media and a unique understanding of the fishing industry, Dena Woerner has been a tremendous asset in helping me gain a better understanding of how to utilize new technology to grow my business. Dena understands the benefits that professional anglers and promotional fisherman bring to the manufacturers, and she’s been instrumental in bridging the gap between those fishermen and the companies that can benefit from their services.”
“Social Media – quite the buzzword these days. While most people claim to know about social media, they are right…but only to a point. Generally most know something, but not in any comprehensive way, and certainly few have taught it at a collegiate level. That’s why I sought Dena’s Woerner’s services to captain our social media efforts. She understands the big picture and appreciates the details that must happen for success. She has a thorough, systematic approach to the art and science of social media that has made a huge difference for us.”
Traditions Media not only brings critical media communications and content creation to the dance; our activities bolster existing marketing efforts. We call it “force multiplying,” and it’s deadly… and decidedly effective.
The Movers and Shakers
Win. The only scoreboard we know is the cash register