FOR IMMEDIATE RELEASE
32-inch CI32MLF Deep Spoon
Fusion of Tubular Carbon and Glass Yields Unprecedented Performance
Four new Croix Custom Ice (CCI) models cater to perch, walleye, as well as apex predators
Park Falls, WI (November , 2018) – If you’re a serious hardwater devotee of perch, walleye, pike, lake trout, and other fish species, you already know that finding the perfect ice rod is a difficult task.
Ice fishing has evolved in truly revolutionary ways. Gone are the days of sitting on a pail for hours at a time, jigging with a “rod” that had more in common with a broomstick than a precision angling instrument. The contemporary ice enthusiast is mobile, hunting for fish rather than waiting passive for finned targets to swim by.
Build performance into your mobile presentations with Tubular Carbon/Glass blanks, featured in three Croix Custom Ice rods. These include two medium-light power, fast action rods: the 28-inch CI28MLF Perch/Eye Spoon and the 32-inch CI32MLF Deep Spoon, both perfect for the prevalent technique of jigging spoons across the Ice Belt for fish in numbers and size. From the Great Lakes to Mille Lacs to Lake of the Woods to Devils Lake—and secret small waters in between—pro anglers and Croix Custom Ice rod design consultants Tony Roach, Joel Nelson, James Lindner and Grant Sorenson are incredibly enthusiastic about the final versions of these rods after working through six iterations before finally getting the rods tweaked with St. Croix engineering staff to their final performance standards.
“Working with the final prototypes last year, I have to say I am incredibly excited to spend the winter on the ice fishing walleye and perch with these two rods, the 28-inch CI28MLF Perch/Eye Spoon and the 32-inch CI32MLF Deep Spoon. They are absolutely perfect for the spoon tactics so many of us employ, as well as glide baits. I think you’re going to find a lot of anglers with these rods practically glued to their hands this ice season,” says Tony Roach.
The Tubular Carbon/Glass blank is also available in the CI42MHM Apex Predator, a 42-inch, medium-heavy power, moderate action rod designed with pike and lake trout enthusiasts in mind. At 42 inches long with brilliant, medium-heavy, moderate action, the CI42MHM is sure to gain a cult-like following with the hordes of ice anglers who descend on the Great Lakes and Canadian waters, dropping tubes, spoons, hair jigs, blade baits, and other lake trout and pike artillery. In an industry overrun with subpar sticks, the CI42HMH is a welcome addition!
28-inch CI28MLF Perch/Eye Spoon
And finally, a unique Tubular Carbon Fused to Glass blank is the backbone of the CI32MM Dead Eye, a 32-inch, medium power, moderate action rod that walleye anglers will love. This unique fusion of tubular carbon and tubular glass at a specific location has created the lightest and best-balanced dead stick on the market. So, if your idea of ice fishing walleye involves more than rattle reels and is also pushing the boundaries of presentations, the CI32MM will do it all, from rigging, to float set-ups, to jigging, to set-it-and-forget it techniques for fishing live and dead meat.
42-inch CI42MHM Apex Predator
Five distinct blank technologies are only the beginning of the Croix Custom Ice story. Indeed, each rod is uniquely designed and engineered to exceed the expectations of the most demanding hardwater anglers. Key features of the Croix Custom Ice rods include:
  • Proprietary blank technology built into each model for extreme performance
  • Tubular Carbon Fused to Glass (TCFG material)
  • REC® Recoil® guides with black pearl finish
  • Split-grip/super-grade cork handle
  • Two coats of Flex-Coat slow cure finish
  • 5-year warranty backed by St. Croix Superstar Service
  • Technique-specific ice series features unrivaled technology and performance
  • SC & SG models are designed and handcrafted in Park Falls, U.S.A. (with domestic and foreign materials)
  • TC, TCG & TCFG models are designed and handcrafted in Park Falls, USA
Croix Custom Ice rods will be available through established St. Croix retailers in September 2018 at a retail price of $130-$160. Learn more at stcroixrods.com
#stcroixrods
Now in its 70th year, Park Falls, Wisconsin based St. Croix Rod remains a family-owned and managed manufacturer of high-performance fishing rods with a heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite®, Legend® Xtreme, Legend Tournament®, Avid Series®, Premier®, Wild River®, Tidemaster®, Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph®, Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.
MEDIA CONTACTS:
Dena Woerner
Traditions Media, LLC
501-749-4575
Noel Vick
Traditions Media, LLC
612-708-7339

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