TRADITIONS MEDIA
The Anti-Agency…Agency
About Us
Progressive public relations, media buying, media communications and social media for the outdoor industry
Traditions Media is a progressive public relations, media buying, media communications and social marketing team, laser-focused on power-branding and influencer marketing strategies. What’s with the name? Because no matter how smart our phones get or how many social media platforms bounce big-brother-broadcasts off the moon; real, lasting relationships and communications will always come down to a handshake…and maybe a beer…in a boat or blind. That’s the Tradition in Traditions Media.
We hike, but only to be closer to the game (or our trucks break down). We climb, but will never summit anything above a huntable treelike. Now fishing, hunting and shooting at stuff? That’s right there in our wheelhouse. We can communicate outdoors information to outdoorsy folks lickety-split and with the gusto that is only Traditions Media. And when our partners grow, we’re uncorking rare single malts and lighting big cigars right along with them.
AT THE END OF THE DAY, IT’S ALL ABOUT SELLING MORE STUFF
Our clever ideas and expertly-communicated stories lead to increased sales for our partners. When our partners grow, we’re uncorking rare single malts and lighting big cigars right along with them.
Jesse Simpkins Director of Marketing, St. Croix Rods
“Plano acquired Frabill in 2012 during my tenure as VP Sales & Marketing for Plano. I was approached by someone at Frabill that had worked with Noel before and was asked to consider his Team for our go-forward PR needs. Traditions delivers. They did for me at Plano, they are delivering for me now at St. Croix.”
Daniel Nussbaum, President of Z-Man Fishing
“The folks at Traditions Media simply ‘get it’ when it comes to the fishing industry; they have a keen understanding of both products and the people behind them and know how to relate those stories in an engaging manner. After seeing what their expertly crafted releases and media relationships have done for other companies over the last few years, it wasn’t a matter of ‘if’ we would partner with Traditions Media but ‘when.’ Less than halfway through the first year of our partnership, the feedback we’ve received on their PR efforts from both media and retailers has been unanimously positive and has certainly impacted sales and brand awareness.”
Nick Andrews, Scentlok
“Traditions Media has been a great partner that has helped us immensely during a time of rapid growth. They have allowed us to focus on serving our network of retailers, product innovation and supply-chain integration while they keep our brand voice relevant and clear with our media partners. They truly work as an extension of the marketing team and always have the “big picture” clearly in their sites.”
Joe Balog Millennium Promotions, Inc. Waterfowl Editor, Reeltree.com
“Combining both strong knowledge of social media and a unique understanding of the fishing industry, Dena Woerner has been a tremendous asset in helping me gain a better understanding of how to utilize new technology to grow my business. Dena understands the benefits that professional anglers and promotional fisherman bring to the manufacturers, and she’s been instrumental in bridging the gap between those fishermen and the companies that can benefit from their services.”
Force Multiplier
Traditions Media not only brings critical media communications and content creation to the dance; our activities bolster existing marketing efforts. We call it “force multiplying,” and it’s deadly… and decidedly effective.
Our Partners
Brands We’ve Worked With
Our Mission
Win. The only scoreboard we know is the cash register