MUSKEGON, MI (June 9, 2017) – Aside from their primitive weapons, early hunters employed many of the same tactics used by modern hunters today: spot and stalk, post and drive, attract, ambush. And while one can argue that time, evolution, changing game populations and relentless pursuit have combined to make hunting much more challenging today than any other time throughout human history, one truth remains the same: Killing any game animal or predator requires beating its remarkably advanced senses.
Eyes and ears can be defeated with stealth and woodsmanship. Noses, however, are not as easy. Hunters would gain a distinct and enduring advantage in 1992, when ScentLok Technologies was incorporated. Company founder, Greg Sesselmann, brought a green liner suit to market that utilized activated carbon technology to dramatically reduce a hunter’s odor signature.
Sesselman’s hunting suit used proven technology; activated carbon has been used to treat water for over 2,000 years. But the original ScentLok suit was activated carbon’s first known application in both the hunting and apparel markets. Additional breakthroughs would refine the application, making it more comfortable, more practical and even more effective.
In 2001, ScentLok pioneered a specialized lamination process to produce garments that
were lighter, more comfortable and more durable. In 2012, they launched a patent-pending Carbon Alloy technology, which combines activated carbon with zeolite and treated carbon to adsorb a larger spectrum of odors, while targeting specific odors better than ever before. ScentLok rebranded in 2014, and began offering their odor-adsorbing advantages to new consumers in the adventure, footwear and pet markets.
The company’s march forward is unrelenting.
Through 25 years of continual research, ceaseless testing, ongoing innovation and challenging consumer education, the small, Michigan-based company has grown to become the largest and most-trusted manufacturer of activated carbon scent-control apparel. That’s quite an accomplishment in a growing and crowded industry with more than its share of here today and gone tomorrow brands and products. Indeed, ScentLok’s remarkable longevity is a testament to both its products and people.
“Through unyielding effort and tenacious defense of our technologies, we’ve produced an exceptional brand with incredible products that lead – if not define – their category. But at the end of the day, real success is all about the customer and exceeding their expectations in terms of performance and service. That’s our ongoing goal, because when accomplished, it creates what many in business call a loyal customer base. But at ScentLok, we call it a family.” And ScentLok’s family is now well over a million strong.
Customer-centric pathways stand out boldly on ScentLok’s map to the future. The company’s new Brand Ambassador Program, for example, will be launched later this year. It provides customers with a variety of unique opportunities, including participation in product design and development activities, selection for prototype field-testing, and chances to be featured in ScentLok marketing campaigns. The outreach program will also offer exclusive discounts, early access to new products and special giveaways.
“We believe strongly that the end users of our products should have a voice in how they are developed,” says ScentLok VP Marketing, Nick Andrews. “We’ve always believed in collaboration. Our pro-staff is one of the deepest in the industry and we rely heavily on their input. Now we want to provide even more of our customers with new ways to work directly with our team.”
ScentLok’s unique brand and hunter-proven products have become a significant part of the heritage of modern hunting. And in 2017 – their 25th year – one things seems clearer than ever: their innovative spirit and customer focus will ensure that ScentLok products remain an enduring and evolving advantage for hunters for many years to com
