Park Falls, WI – Not much worse than cheesy logo-wear. Think about your last giveaway ball cap, the foam one with the badly screened emblem and zero fit. Um, guessing you’re not wearing it. And good luck passing it along in the “free box” at your next garage sale. Garbage man won’t be scoring if from the dumpster, either.

St. Croix Rod takes an entirely different approach. We sell fairly priced, premium quality logo-gear that you’ll want wear – show off your colors, so to speak. We do it out of respect for our customers. You’ve stepped up and purchased “The Best Rod on Earth,” and we want you to feel as good about wearing the brand as you do about casting our rods.

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Proving the point are new entries in long-sleeve, performance fishing wear. Leading the charge is the edgy Kryptek Pontus™ Shirt. Kryptek describes the rich aquatic pattern as “a color pallet created for those individuals with an obsession that is manifested by chasing rainbows in Montana or wrestling marlin off the coast of Baja.” We agree…

The garment itself is fraught with technology and features-fit-for-fishing. Constructed of advanced microfiber polyester, the long-sleeve shirt transports moisture from your body while taking in deep breaths of outside air. The anti-microbial treatment keeps funky smells in your boat, not on your body. And all this while built-in sun protection battles back high-noon.

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St. Croix stacks the deck of coolness, adding Kryptek Typhoon™ to a new high-performance hoodie. The dark gray, moodier pattern dares fish to go fin-to-toe with you. The new hoodie features Kryptek-patterned, fleece-lined sleeves partnered with a rich solid gray body. This is one ultra-comfortable midlayer for whitecap conditions or worn standalone to score style-points at the pub.  

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Still not enough bling? St. Croix has perfected fist-pumping and podium-pizazz with the new Gemini Brown and Green Camo Tournament Shirts. The patented Intera® fabric features dye sublimation that will not fade or peel and is resistant to wear. Adding value, the tournament shirts sport UPF25 UV sun protection, anti-microbial and breathable lightweight fabric.

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So go ahead and open up a couple hooks in the closet. Turn the tattered tournament shirts into a garage rag and that moth-infested freebie sweatshirt into landfill fodder. St. Croix has new duds waiting with your name on them…figuratively, not literally speaking.