Hummingbird

Climbing the Ladder: DeFoe Reaches Another Bass Fishing Pinnacle

Racine, WI – At just thirty years old, Ott DeFoe had a long list of pro fishing accomplishments. Bassmaster Rookie of the Year. FLW Series winner. Bassmaster Open champion. Yet, despite…

Tenzing

COVER YOUR GLASS

Plano, IL— It was time for a better binocular harness. Tenzing delivered it last year in form of the TZ OSS15 Optics Suspension System. Now it’s even better, available in…

St. Croix Rods

Retro is Revolutionary

Park Falls, WI– St. Croix Rod has accomplished the unthinkable. At a time when high-modulus carbon fiber rules the rod arena, America’s beloved rod builder has pulled off an inspiring…

Frabill

A Real Life Saver Wins Best of Show

Plano, IL – Buyers and media professionals representing their ultimate customers – millions of global angling consumers – flocked to the 59th installment of the American Sportfishing Association’s (ASA) International Convention…

St. Croix Rods

Got the Butterflies? Get the Net.

Park Falls, WI (DATE) – The fiercest fish come from the fathoms. There might be nastier fighters in a Jules Verne league – three miles a measure – but for…

Frabill

The Better Bag for Tournament Anglers

Plano, IL – The typical fishing tournament is anything but a relaxing day on the lake. Anglers race against the clock to catch the heaviest bag of fish possible – often…

Custom Jigs & Spins

“The One” for Walleyes

Coralville, IA – An exciting new reality is sweeping across the walleye waterscape, and livebait has nothing to do with it. Ditto for bass and big, beautiful crappies. The hype’s for…

St. Croix Rods

Behind the Carbon Curtain

Park Falls, WI– Joey Fransway wanted to celebrate his son Josh’s graduation from high school in a memorable way. At the time, who knew the Cincinnati, Ohio pairing would find…

St. Croix Rods

Best Logo-Wear on Earth?

Park Falls, WI – Not much worse than cheesy logo-wear. Think about your last giveaway ball cap, the foam one with the badly screened emblem and zero fit. Um, guessing you’re…

Plano

Blade Slingers Have Their Soft-Side

Plano, IL  – There’s no denying the best method of locating active predator fish is to cover as much water with artificial lures as possible in a short period of…