St. Croix Rods

Legendary Performance Perpetuates

Park Falls, WI (August 14, 2017) – Inshore anglers don’t have much time to contemplate. A slow and steady push-pole through a saltgrass marsh can turn into a scramble to make…

St. Croix Rods

Ain’t Nothing Like the Real Thing

Park Falls, WI (June 9, 2017) – One of the most prolific inshore species available to anglers on any coast, spotted sea trout come in two varieties: eaters and gators. Eater…

St. Croix Rods

St. Croix Legend Glass Now Available

Cast. Crank. Hook. Set. Shake, rattle and roll and then the story can go one of two ways. One, ends in utter disappointment. The other plays like the highlight reel…

St. Croix Rods

Put a Big Fat ‘X’ on Your Shopping List

Park Falls, WI – We’ve all gotten caught up in the hoopla around the release of a life changing product. Don’t be ashamed if you camped out to own the…

St. Croix Rods

Retro is Revolutionary

Park Falls, WI– St. Croix Rod has accomplished the unthinkable. At a time when high-modulus carbon fiber rules the rod arena, America’s beloved rod builder has pulled off an inspiring…

St. Croix Rods

Got the Butterflies? Get the Net.

Park Falls, WI (DATE) – The fiercest fish come from the fathoms. There might be nastier fighters in a Jules Verne league – three miles a measure – but for…

St. Croix Rods

Behind the Carbon Curtain

Park Falls, WI– Joey Fransway wanted to celebrate his son Josh’s graduation from high school in a memorable way. At the time, who knew the Cincinnati, Ohio pairing would find…

St. Croix Rods

Best Logo-Wear on Earth?

Park Falls, WI – Not much worse than cheesy logo-wear. Think about your last giveaway ball cap, the foam one with the badly screened emblem and zero fit. Um, guessing you’re…

St. Croix Rods

St. Croix Carpe Sapiens

“The Best Rods on Earth” hires Simpkins for pivotal role as Director of Marketing Park Falls, WI – Tune in to the evening news and you can’t help but sense…

St. Croix Rods

It Takes One to Know One

Close your eyes and visualize the elements of a masterpiece painting. Consider American artist Winslow Homer’s epic nautical work The Herring Net. Your minds-eye can see the stalwart fisherman braving…