LIVETARGET

Award-Winning Frogs Drive Angler Success

Niagara-on-the-Lake – Hollow body topwaters are some of the most exciting and effective lures available for catching summertime bass. While profiles and designs have evolved dramatically in recent years – giving…

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Hard Bait Strategies for Post-Spawn Walleyes

One of the hallmarks of spring is the predictable movement of walleyes. On inland lakes, walleye slide into shallow waters along rocky, windblown shorelines to spawn. Major rivers see mass…

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Hot Custom Colors for an Ultra-Versatile Lure

Niagara-on-the-Lake, ON – Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, ultra-realistic…

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Sunfish on Top, Anyone?

Niagara-On-The-Lake, ON – Innovations in hollow body topwater lures have expanded this once narrowly-applied presentation into a productive technique for both fresh- and saltwater species. Advanced soft plastic bodies engineered to…

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Tackle for Targeting Tremendous Tuna

Niagara-on-the-Lake, ON  – Professional angler and television personality Henry Waszczuk knows a thing or two about chasing the denizens of the briny deep. As host of Fishing the Flats & More,…

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LIVETARGET Lures for Spring Bass Success

Niagara-on-the-Lake, ON (April 4, 2018) – As evidenced by the 2018 GEICO Bassmaster Classic, early spring is a challenging season to consistently find bass fishing success. Fluctuating water levels, variable temperatures…

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The Nature of Competition

Niagara-on-the-Lake, ON (March 13, 2018) – Competition is central to our very nature. It defines who we are, connecting us to our like-minded ancestors who have relentlessly pursued fish for over…

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Take Advantage of the Goby Invasion

Niagara-on-the-Lake, ON (February 22, 2018) – Round gobies have forever altered the ecology, and the angling landscape, of the Great Lakes and connected waterbodies. Since their discovery in the St. Clair…

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Belly up to the Bluegill Buffet

Niagara-on-the-Lake, ON (February 13, 2018) – Millennia of natural selection have resulted in very specific predator-prey relationships within our favorite fishing grounds, connections that contemporary anglers have learned to exploit. Yellow…

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Bull Redfish: Extreme Fish Living in Extreme Places

Anglers grow by stepping out of their comfort zone, venturing to destinations that feature extraordinary, albeit unfamiliar, fishing opportunities. As a child of the upper Midwest, I cut my fishing…