LIVETARGET

Hard Bait Strategies for Post-Spawn Walleyes

One of the hallmarks of spring is the predictable movement of walleyes. On inland lakes, walleye slide into shallow waters along rocky, windblown shorelines to spawn. Major rivers see mass…

LIVETARGET

Hot Custom Colors for an Ultra-Versatile Lure

Niagara-on-the-Lake, ON – Steeped in fish-catching prowess, the Rainbow Smelt Jerkbait from LIVETARGET is among the most versatile and effective lures offered by the industry’s recognized leader in anatomically precise, ultra-realistic…

St. Croix Rods

A New Legend for Anglers Who Want it All

Park Falls, WI  – The Senko spiraled toward the bottom of a gin-clear lake, turning the reel on the opposite end ever closer towards the end of its spool. Twenty…

FLIR

Own the Night

WILSONVILLE, OR – Armasight by FLIR rolled out an impressive new line of night vision devices (NVDs) for the law enforcement, tactical and sporting markets at the 2018 Shooting, Hunting and Outdoor Trade…

Z-Man

More Ned? Absolutely.

LADSON, SC (May 1, 2018) – For the legendary Ned Kehde — the man behind the miraculous Ned Rig— testing prototypes and lending insights into bass bait design is all in…

LIVETARGET

Sunfish on Top, Anyone?

Niagara-On-The-Lake, ON – Innovations in hollow body topwater lures have expanded this once narrowly-applied presentation into a productive technique for both fresh- and saltwater species. Advanced soft plastic bodies engineered to…

Wildgame Innovations

IMMEDIATE GRATIFICATION

Grand Prairie, TX – Trail cameras are an indispensible scouting tool for many hunters, and checking them for the images and video clips we hope they’ve captured is always an exciting process. Unfortunately,…

Plano

ZENITH-LEVEL PERFORMANCE, ZERO WORRIES

Plano, IL – Salt, sun and spray can send lesser tackle bags to an early grave. How? By attacking their vulnerable zippers and rendering them useless. That’s why Plano engineers eliminated…

Z-Man

Z-Man Project Z ProFileZ: The Eyes Have It

LADSON, SC (April 19, 2018) – “If you look at a lot of the greatest saltwater lures out there, they all have one thing in common,” observes trout and redfish fanatic…

BUFF

Supporting Collegiate Bass Fishing

Santa Rosa, CA (April 16, 2018) – BUFF® recently demonstrated a genuine commitment to encouraging young bass anglers by confirming its continued support of the Association of Collegiate Anglers Tournament Series….