In recent months, Traditions Media has become one of the hottest PR agencies in the outdoor business, bolstering its stable of high-profile brands like St. Croix Rods, Plano, and Frabill with the addition of Raymarine, Z-Man, Seaguar, and LIVETARGET Lures.

It’s a client list that runs the gamut of the fishing industry. Combined with mega-brands in the world of hunting like Tenzing, Avian-X and FLIR, Traditions has garnered a lion’s share of power products to promote for 2018 and a spotlight from industry trade publication Angling International.

Angling International recently featured Traditions founder Noel Vick, who launched the company in 2008. Vick—who rarely gives interviews—goes candid with the global trade publication to provide insight into the growth of Traditions, and the inside machinations of public relations in the outdoor world.

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