ScentLok

OUTDOORS: Effective Next-to-Skin Comfort

NEW PRODUCT Effective Next-to-Skin Comfort ScentLok’s versatile new Merino 250 Base-Layer collection provides warmth, comfort, and breathability. MUSKEGON, Mich. (January 21, 2025) – ScentLok has been a leader in the advancement…

Nexus

HUNTING: Authentic Western Field Pant

NEW FROM TUO Authentic Western Field Pant TUO’s new CLIME Pant ascends to the peak of modern garment technology. MUSKEGON, Mich. (January 22, 2025) – Outdoor sports have been on the…

DAIWA

DAIWA: Highly Anticipated SAMURAI 8 Braid

NOW AVAILABLE A New Warrior is Born Now in-stock, DAIWA’s new 8-carrier SAMURAI 8 Braid battles fish with strength, toughness, and a smooth finish. FOOTHILL RANCH, CA (January 21, 2025) –…

DAIWA

DAIWA: A Real Show Stopper

FOR IMMEDIATE RELEASE A Real Show Stopper DAIWA makes Chicago “MY KIND OF TOWN” for anglers this weekend. CHICAGO, IL (January 23, 2025) – Showcasing its rods, reels, braided line, lures,…

DAIWA

DAIWA: Lightweight Performance Rods Now Available

NEW PRODUCT Light Jigging and Power Come Together Now Available, DAIWA’s new Saltiga Light Jigging rods accentuate popular light jigging techniques while adding the oomph required for saltwater fishing.  FOOTHILL…

ScentLok

HUNTING: Keeping Cool on a Hot Hunt

FOR IMMEDIATE RELEASE Keeping Cool on a Hot Hunt Blocker Outdoors’ new Angatec Hoodie joins family of products developed for early season hunts. MUSKEGON, MI (January 14, 2025) – “I’ve never…

DAIWA

DAIWA: KAGE Hits the Shelves

NEW FROM DAIWA The KAGE Family Grows Now available, DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class. FOOTHILL RANCH, CA (January 15, 2025) –…

Nexus

HUNTING: New Specialized Chest Pack

FOR IMMEDIATE RELEASE Holding Your Tools Close to the Chest Blocker Outdoors’ new Finisher Chest Back caters to the modern on-the-move turkey hunter.  MUSKEGON, MI (January 7, 2025) – Chest packs…

DAIWA

DAIWA: New Underspin Jig Now Available!

NEW PRODUCT New Smelthead DX shown with new Tournament D-FIN swimbait Immaculate Design DAIWA’s new first-of-its-kind saltwater grade underspin jig – Smelthead DX – is NOW AVAILABLE! FOOTHILL RANCH, CA (January 6, 2025)…

Norsk

BOATING/FISHING: The Best App Just Got Better!

FOR IMMEDIATE RELEASE The Lithium Battery Industry’s Best App Just Got Better! Norsk Lithium® Launches a Huge Free Update for Their Norsk Guardian™ App New Hope, Minn. (January 6, 2025) – The…