ScentLok

Witness the Expanding ScentLok Advantage

Muskegon, MI (January 5, 2018) – ScentLok had a landmark year in 2017. The small Michigan company celebrated its 25th year in business – the serious business of helping millions of hunters get…

Ameristep

Witness the New Element of Surprise

Plano, IL (January 6, 2018) – This hunting season, step outside the box… and into the all-new Ameristep Distorter or Deadwood Stump, two new game-changing hub blind designs from Ameristep…

Barnett

Enter the Year of the Crossbow

Tarpon Springs, FL (January 8, 2018) – With more money in their pockets in 2018, many American hunters will be upgrading their crossbows. Others in search of new and expanded hunting…

LIVETARGET

Let the good times roll…and rattle!

Ontario-on-the-Lake, Ontario (December 29, 2017) – Recent years have witnessed explosive growth in our understanding of the hardwater walleye. As more anglers tread familiar and exotic walleye waters, our repertoire…

St. Croix Rods

“The Best” Even Better for Walleye and Musky Anglers

Park Falls, WI (December 27, 2017) – Musky and walleye anglers take note. New for 2018, St. Croix Rod has updated its ever-popular Legend Tournament Musky and Walleye technique-specific rod fami…

Ice Fishing

Ice Fishing Goes Alternative

This isn’t one of those articles giving props to piles of mainstream, traditional ice fishing tackle. For that, you might simply step in to your local outdoor store and buy…

Seaguar

Fluoro is Nice on Ice

My thoughts often turn wistful when I step onto a frozen lake these days. It’s not that I’m sentimental from four-plus decades of ice fishing the waters near my home…

Frabill

TOP 10 DO’S AND DON’TS

Plano, IL (December 19, 2017) — Amidst the focus on jigging and mobility over recent years, some proven strategies have been lost in the icy shuffle. Like tip-up fishing, which has consistently…

Ice Fishing

New UV Jigs

Saline, MI (December 18, 2017) – By day, ultraviolet sunrays work like a secret decoder ring; underwater, fish munchies known as zooplankton act as the invisible ink. Elusive, natural UV light…

St. Croix Rods

EARLY SCOUTING PREPARES BASS ANGLERS FOR COLD FRONT FALLOUT

“You gotta have a dream, if you don’t have a dream, how you gonna have a dream come true?” by David A. Brown That memorable tune from South Pacific finds Tonkinese mother Bloody…