Ice Fishing

Ice Fishing Goes Alternative

This isn’t one of those articles giving props to piles of mainstream, traditional ice fishing tackle. For that, you might simply step in to your local outdoor store and buy…

Ice Fishing

New UV Jigs

Saline, MI (December 18, 2017) – By day, ultraviolet sunrays work like a secret decoder ring; underwater, fish munchies known as zooplankton act as the invisible ink. Elusive, natural UV light…

Ice Fishing

Ice Fishing Pros Reveal Favorite Baits, Previously Off the Radar

Saline, MI (October 31, 2017) – Only on the tournament ice fishing scene can a singular cooperative lure brand lay claim such a decisive statement: The most successful ice lures of all time….

Ice Fishing

Bro Keeps Growing the Sport

ICE BELT, USA (October 23, 2017) – Beginning in early-November, legendary ice fishing pro Brian “Bro” Brosdahl’s Bro Road Show will be making regular stops around the Upper Midwest. The ever-affable Bro has…

Ice Fishing

When Ice Finally Comes

Seasonal depression… Disregard the claim it’s a lack of daylight triggering this disorder. Anglers who live in the Ice Belt know what really generates despondency: The absence of ice. It’s…