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Supporting the Monarch of Inshore Species

New York, NY (June 28, 2017) – Roosterfish are among the regalest of inshore species. Found in the Pacific from Baja California to Peru, roosterfish are pursued by beachgoing anglers watercraft…

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Hawkeyes State Lure Designers Head to ICAST

Coralville, IA (July 6, 2017) – One of the best kept secrets in multi-species fishing is housed in a state-of-the-art warehouse on the outskirts of Iowa City, Iowa. It’s the home…

BUFF

Serious Sun Protection at ICAST

Santa Rosa, California (July 6, 2017) – A look for any style and a fit for any need — that’s what the BUFF® family of multi-functional headwear brings to the party….

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ScentLok Technologies Purchases Robinson Outdoor Products

MUSKEGON, MI (July 7, 2017) – ScentLok Technologies, the leading manufacturer of premium, scent-controlling products, is pleased and excited to announce its acquisition of Robinson Outdoor Products. The transaction, finalized on…

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CHRIS RUSSELL JOINS PLANO SYNERGY MARKETING TEAM INDUSTRY VETERAN TO LEAD MARKETING FUNCTIONS FOR ICONIC FRABILL AND PLANO FISHING BRANDS

Grand Prairie, TX (July, 7, 2017) – Plano Synergy, a leading outdoor company providing thousands of individual hunting and fishing products across 14 major brands, has announced the hiring of Chris…

BUFF

Original Multifunctional Headwear Brand Adds Reinforcement

Santa Rosa, Calif. – For over a quarter century, BUFF® has been an integral element of America’s outdoors tradition; so, it seems perfectly fitting that the company’s U.S. subsidiary, has retained Traditions Media for marketing…

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Top Father’s Day Gift Ideas for the Hunter

ScentLok The age-old war against foot odor is history, thanks to ScentLok Socks with proprietary Silver AlloyTM technology. This technical footwear goes well beyond holding scent molecules at bay, and actually helps…

ScentLok

An Enduring and Evolving Advantage for Hunters

MUSKEGON, MI (June 9, 2017) – Aside from their primitive weapons, early hunters employed many of the same tactics used by modern hunters today: spot and stalk, post and drive, attract,…

St. Croix Rods

Ain’t Nothing Like the Real Thing

Park Falls, WI (June 9, 2017) – One of the most prolific inshore species available to anglers on any coast, spotted sea trout come in two varieties: eaters and gators. Eater…

Aqua-Vu

Aqua-Vu Unveils Truly ‘Immersive’ Underwater Fishing App

Crosslake, MN (June 12, 2017) – Don’t be surprised when your smartphone goes full A.I., 3D and solar powered—all at once. Or when your device lets you interact with lifelike holographic…