Category: Uncategorized

NEW FOR 2025 Affordable Advancements Vastly improved CROSSFIRE LT spinning reels and combos now feature core DAIWA technologies while maintaining attractive pricing FOOTHILL RANCH, CA (October 21, 2025) – DAIWA introduced…

FOR IMMEDIATE RELEASE We Are Whitetail  Built for the hunt. Trusted by hunters. We are whitetail.  MUSKEGON, Mich. (September 30, 2025) – Since 1992, ScentLok has combined high-performance fabrics with unrivaled scent…

FOR IMMEDIATE RELEASE Light, Science and Better Results Small town tackle company with big ideas applies technology and understanding of “what fish see” to trove of lures   FINLAYSON, MN (June 6,…

FOR IMMEDIATE RELEASE Perfecting the Ubiquitous Hardcore Waterfowl’s new Rugged Series Full Body Mallard turns the most common duck into the most uncommon decoy. MUSKEGON, Mich. (August 2, 2024) – Any…

FOR IMMEDIATE RELEASE New Book, Familiar Name Veteran PR expert and freelance writer pens first children’s book: All Fish are Awesome CORPUS CHRISTI, TX (July 19, 2024) – The world is…

NEW PRODUCT SHOWCASE FFS Beast Ever Green’s new Last Ace 128 arrives as a bigger offering for forward-facing sonar enthusiasts.  FOOTHILL RANCH, CA (July 11, 2024) – The advent of forward-facing…

NEW PRODUCT SHOWCASE Japan’s Top Brand Comes to North America New extreme low diameter X-BRAID FINESSE developed through exclusive manufacturing processes.  FOOTHILL RANCH, CA (July 16, 2024) – It’s often said,…

NEW PRODUCT SHOWCASE THE LAST WORD IN 36V TROLLING MOTOR RIGGING Today’s Powerful, New 36-Volt Direct-Drive & Lithium-Powered Trolling motors require special, high-performance connections… which 6 Gauge Wire configured Connect-Ease® 36V…

FOR IMMEDIATE RELEASE Fit and Finish Blocker Outdoors’ adds new Finisher Custom Cut Glove to wildly popular turkey hunting series.  MUSKEGON, MI (January 30, 2024) – Things are said to ‘fit…

Super Light Jigging DAIWA’s new Harrier SLG (Super Light Jigging) rods target reef fish and much more. FOOTHILL RANCH, CA (November 2, 2023) – Growing in popularity among saltwater anglers, lighter…