Everything You Ever Wanted To Know About Marine Batteries – But Were Afraid To Ask

Seasoned angler and technical expert, James Holst, gets down to the brass tacks of fishing boat batteries and the power requirements of forward facing sonar, new trolling motor designs, etc.

New Hope, Minn. (March 6, 2024) – Although many anglers won’t admit it, they don’t fully understand the power needs of today’s fishing electronics and trolling motors. For decades, lead acid batteries worked just fine, replacing them every two or three years, and you were good to go.

But we’ve entered into a whole new era of fishing/marine electronics, with power-consumptive live imaging and forward facing sonar, new trolling motor designs, as well as other, increased power needs on today’s fishing boats, whether you fish bass, walleyes, panfish, salmon/trout, insert species here, inshore and offshore fishing included.

Seems like everyone you ask has a different answer to exactly the right system for today’s anglers with increased graphs, screen sizes, and technologies. Solving power on-the-water power problems for this set of anglers comes down to one word: lithium.

At the recent 2024 NPAA conference, seasoned angler/former guide/TV host/technical expert, James Holst, gave a very comprehensive talk that covers all of the above and more – including the difference between lead acid, AGM, and today’s lithium options – something many anglers still don’t quite understand.

Holst puts it all in simple language – and while the video is a bit long – it’s definitely worth watching – especially now that we’ve entered into the spring boat rigging season…



When it’s time to start catching fish and taking names, you want NORSK Lithium on your side. We aren’t some overseas battery manufacturer. We are open-water anglers and ice fishermen who traverse the U.S. and Canada chasing the best bites. We make the bone-jarring 50-mile run across big water. We live for the adrenaline rush of a 40-mile trek by snowmobile in the freezing cold just to snag the best ice fishing hits.

Our lithium batteries have been tested in the harshest conditions by the harshest critics – us. We push our lithium batteries to the limit because we crave the finest fishing experience possible. No angler should be thwarted by second-rate battery performance. You don’t need to settle for your grandpa’s technology.

Utilizing the super-efficient, unbeatable potency of lithium technology, NORSK Lithium batteries reduce cheap knock-offs to fancy paperweights. Every NORSK Lithium battery is built to endure. Our batteries outwork the competition every time.

Norsk Lithium powers your passion so you can chase adventure. We personally rely on these same batteries to power our pursuit of an exhilarating outdoor experience.

Our commitment to you is the same promise we make to ourselves – we will never cut corners, we will never stop improving our battery technology – and we will always take care of our customers after the sale.

Your story is our story. We have intentionally tethered our business’s success to our customers’ satisfaction. Including us. NORSK Lithium exists to power your passion for the great outdoors.


Noel Vick

Traditions Media


(612) 708-7339

Jim Edlund

Traditions Media


(612) 481-7396