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DAIWA: Advancements Made Affordable

NEW FOR 2025 Affordable Advancements Vastly improved CROSSFIRE LT spinning reels and combos now feature core DAIWA technologies while maintaining attractive pricing FOOTHILL RANCH, CA (October 21, 2025) – DAIWA introduced…

ScentLok

HUNTING: For the Pursuit of Whitetails

NEW FOR 2025 For the Pursuit of Whitetails Blocker Outdoors’ enhanced Whitetail Pursuit Elite Jacket and Bib yield even better late season hunting performance  MUSKEGON, MI (October 22, 2025) – For…

Whitewater

BOATING/FISHING: Buoy vs. Beacon

FOR IMMEDIATE RELEASE Buoy vs. Beacon A deep dive into two of Whitewater Fishing’s most popular hoodies MUSKEGON, Mich. (October 24, 2025) – Sibling rivalry is real. Harboring what are essentially…

DAIWA

DAIWA: World’s Lightest Spinning Reel?

NEW FOR 2025 World’s Lightest Spinning Reel? DAIWA’s new 2025 LUVIAS ST spinning reels pack unparalleled technology and performance in a pintsized package   FOOTHILL RANCH, CA (October 3, 2025) – What…

ScentLok

HUNTING: Homework and Hard Work Pay Off

FOR IMMEDIATE RELEASE Homework and Hard Work Pay Off Sagely scouting, perseverance, and a little luck score lifer birds for a crew of mountain country transplants By Calvin Vick MUSKEGON,…

ScentLok

HUNTING: Scent Control on the Go

NEW FOR 2025 Scent Control on the Go  ScentLok’s new Quickstrike Closet Combo Kit lets you take OZ ozone scent control on the road MUSKEGON, Mich. (September 22, 2025) – ScentLok…

ScentLok

HUNTING: A Single Can Lead to Dozens

FOR IMMEDIATE RELEASE A Single Can Lead to Dozens Hardcore™ Waterfowl announces it’s single-sample decoy program, letting hunters and guides test a bird before committing to the flock  MUSKEGON, Mich. (September 26,…

DAIWA

DAIWA: Curating Convention

NEW FOR 2025 Curating Convention DAIWA’s new 2025 SALTIST SD elevates the perception, performance, and stylings of the conventional star-drag reel    FOOTHILL RANCH, CA (September 26, 2025) – DAIWA brought its…

ScentLok

HUNTING: Exceptional Packs

FOR IMMEDIATE RELEASE Exceptional Packs  ScentLok’s popular BE:1 Grinder Pack further improved; BE:1 Grinder Lite offers an even lighter option; both now available in new Earth tone  MUSKEGON, Mich. (September 30,…

Uncategorized

HUNTING: We Are Whitetail

FOR IMMEDIATE RELEASE We Are Whitetail  Built for the hunt. Trusted by hunters. We are whitetail.  MUSKEGON, Mich. (September 30, 2025) – Since 1992, ScentLok has combined high-performance fabrics with unrivaled scent…