Messages: Key messages were: always wear YOUR PFD from the moment you arrive near the vessel to the moment you depart; create and file a float plan; get certified; don’t let peer pressure result in unsafe practices; know about and have a full complement of safety and rescue gear on board and how and when to use it; when and how to use reach-throw-row-go practices, and finally, that recreational boating safety is everyone’s responsibility. The key messages in the classroom video and companion lessons were that when empowered with a certified boating safety course, teens can assume a leadership role with family and friends to have safe recreational boating safety outings.
Execution: The two, half-hour television shows were distributed as part of the Emmy-winning Into the Outdoors Network and set a new standard in public education by reaching an estimated 8.7 million viewers over 165 broadcast and digital channels. The classroom videos and companion RBS lesson activities were distributed nationally and free to all students and teacher via https://intotheoutdoors.org/topics/into-safe-and-smart-boating-part-1/.
Evaluation: The classroom education videos and lessons have student pre and post evaluations as part of the educational assessments of the student knowledge and participation in the peer-driven learning.
Future Angler Foundation president Patrick Neu commented: “This award is a testament to the exceptional success we have achieved through our partnership with Discover Mediaworks as our content creation partner over the past several years. We are proud to play a role in the award winning “Getting Families Fishing and Boating” program series that is distributed through the Into the Outdoors Television Network. To win this award for the boating safety series is proof that our combined efforts are making a difference by saving lives!”
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