NEW PRODUCT SHOWCASE Covering Your Bass…Again DAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rods FOOTHILL RANCH, CA (July 9, 2025) – From skipping docks…
NEW PRODUCT SHOWCASE View Online Version About DAIWA Corporation DAIWA’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the…
NEW FOR 2025 Blows Your Mind DAIWA’s new LASER IMPACT® Salt Pencil 110F sucks water through its face and blows it back out the gills to create topwater chaos FOOTHILL RANCH,…
NEW PRODUCT SHOWCASE Meticulous Minnow Bait Sensational Ever Green series adds two new smaller sizes: Last Ace 45 and Last Ace 75 minnow baits FOOTHILL RANCH, CA (June 20, 2025) –…
SPECIAL INVITATION The Best of What’s New in Fishing Learn about DAIWA’s new rods, reels, lures, fishing line, and accessories at a special ICAST presentation on Wednesday, July 16th at…
ICAST NEW PRODUCT SHOWCASE Breaking Another Bait Barrier DAIWA’s new 2025 LASER IMPACT® Switch Hitter™ pulls together classic lure behaviors, resulting in a multifaceted, multispecies fish missile. FOOTHILL RANCH, CA (June 26,…
NEW FOR 2025 Subsurface Nemesis Artisanship and advanced design combine to produce DAIWA’s latest masterpiece, the 2025 SALTIGA® Cuddler 185S. FOOTHILL RANCH, CA (June 5, 2025) – Most modern lures are borne…
NEW FOR 2025 Making a Strong Case for Protection New D-VEC Reel Bag underscores DAIWA’s commitment to protecting and transporting your reels and other valuable gear FOOTHILL RANCH, CA (May 27,…
NEW FOR 2025 Making a Strong Case for Protection New D-VEC Reel Bag underscores DAIWA’s commitment to protecting and transporting your reels and other valuable gear FOOTHILL RANCH, CA (May 27,…
NEW FOR 2025 “Reely” Great Idea Protect your spinning reel investments with DAIWA’s new NEO Reel Covers FOOTHILL RANCH, CA (April 8, 2025) – For anglers, opening a freshly purchased reel…
