NEW PRODUCT SHOWCASE Never Lay Down Your Sword DAIWA’s new SEABORG G1800M-RJ is the most formidable power-assist reel ever introduced. FOOTHILL RANCH, CA (July 16, 2024) – What’s the best way…
SPECIAL INVITATION Live New Products Presentation Learn about DAIWA’s new rods, reels, lures, fishing line, and accessories at a special ICAST presentation on July 17th at 9:30 a.m. in the…
NEW PRODUCT SHOWCASE New Smelthead DX shown with new Tournament D-FIN swimbait Immaculate Design DAIWA’s new artisan Smelthead DX is the first-of-its-kind saltwater grade underspin jig. FOOTHILL RANCH, CA (July 9, 2024) –…
NEW PRODUCT SHOWCASE Premium Line, Attractive Price DAIWA’s new 100% fluorocarbon J-FLUORO Mainline performs exquisitely and with today’s budgets in mind. FOOTHILL RANCH, CA (July 11, 2024) – For years, DAIWA’s…
NEW PRODUCT SHOWCASE Big Salty Swimmer DAIWA’s full-featured Tournament D-FIN establishes a new pinnacle in saltwater swimbaits. FOOTHILL RANCH, CA (July 2, 2024) – Speed kills…but not always. Conventional thinking is…
NEW PRODUCT RELEASE Precision Casting Spoon DAIWA’s new Qunai Spoon is small in profile but fishes big and casts long.. FOOTHILL RANCH, CA (May 14, 2024) – The world doesn’t need…
New Lexa HD 500 to Headline Show DAIWA exhibits new reel and much more at the Indiana Muskie Classic FOOTHILL RANCH, CA (May 15, 2024) – All to support fish stocking…
NEW PRODUCT RELEASE The Tiniest of TATULA’s DAIWA adds a second Bait Finesse baitcaster – new TATULA BF70 – to its expanding collection. FOOTHILL RANCH, CA (April 29, 2024) – Rather…
NEW PRODUCT RELEASE Just What the Doctor Ordered New DAIWA Dr. Minnow Jointed Sinking Jerkbait sports vivid details and tight action with an extra kick. FOOTHILL RANCH, CA (March 28, 2024)…
Coiling, Springing, and Bass are Waiting DAIWA EVER GREEN introduces new 12-inch version of Japanese-borne worm perfect for clear water conditions and pressured bass. FOOTHILL RANCH, CA (March 18, 2024) –…