NEW PRODUCT SHOWCASE Premium Line, Attractive Price DAIWA’s new 100% fluorocarbon J-FLUORO Mainline performs exquisitely and with today’s budgets in mind. FOOTHILL RANCH, CA (July 11, 2024) – For years, DAIWA’s…
NEW PRODUCT SHOWCASE Big Salty Swimmer DAIWA’s full-featured Tournament D-FIN establishes a new pinnacle in saltwater swimbaits. FOOTHILL RANCH, CA (July 2, 2024) – Speed kills…but not always. Conventional thinking is…
NEW PRODUCT RELEASE Precision Casting Spoon DAIWA’s new Qunai Spoon is small in profile but fishes big and casts long.. FOOTHILL RANCH, CA (May 14, 2024) – The world doesn’t need…
New Lexa HD 500 to Headline Show DAIWA exhibits new reel and much more at the Indiana Muskie Classic FOOTHILL RANCH, CA (May 15, 2024) – All to support fish stocking…
NEW PRODUCT RELEASE The Tiniest of TATULA’s DAIWA adds a second Bait Finesse baitcaster – new TATULA BF70 – to its expanding collection. FOOTHILL RANCH, CA (April 29, 2024) – Rather…
NEW PRODUCT RELEASE Just What the Doctor Ordered New DAIWA Dr. Minnow Jointed Sinking Jerkbait sports vivid details and tight action with an extra kick. FOOTHILL RANCH, CA (March 28, 2024)…
Coiling, Springing, and Bass are Waiting DAIWA EVER GREEN introduces new 12-inch version of Japanese-borne worm perfect for clear water conditions and pressured bass. FOOTHILL RANCH, CA (March 18, 2024) –…
NEW PRODUCT RELEASE Bettering the “Bait Finesse” Fishing DAIWA’s “pixy” PX BF70 baitcaster provides supreme performance in an ultralight, palmable package. FOOTHILL RANCH, CA (March 22, 2024) – Just when you…
DAIWA Bets on Your Bass Fishing Success New Zillion technique-specific rod series being introduced at the Bassmaster Classic Expo FOOTHILL RANCH, CA (March 15, 2024) – With unique rod technology features…
In the Black DAIWA introduces new Blackline Surf and Trolling Rod Series to great fanfare from the squid hound crowd. FOOTHILL RANCH, CA (March 12, 2024) – For striper anglers from…