Whitewater

FISHING: Cold Steel

FOR IMMEDIATE RELEASE Cold Steel Drawing from three decades on the water, this fishing guide imparts some of his hard-won wisdom  MUSKEGON, Mich. (December 5, 2025) – In the world of…

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FISHING: The Freedom of Fingerless

NEW FOR 2025 The Freedom of Fingerless Whitewater Fishing’s new Merino Wool Fingerless Glove provides warmth without surrendering dexterity or that all important “feel” MUSKEGON, Mich. (December 9, 2025) – What…

Whitewater

FISHING: Urban Ice 101

FOR IMMEDIATE RELEASE Urban Ice Fishing 101 How to start the year off right by getting outside and on top of local fish MUSKEGON, Mich. (December 23, 2025) – When most…

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BOATING/FISHING: From Deck to Dock

NEW FOR 2025 From Deck to Dock Whitewater Fishing’s new Basin Deck Boots are made for walking, not slipping, slogging or soaking MUSKEGON, Mich. (November 6, 2025) – The deck boot….

Whitewater

BOATING/FISHING: Buoy vs. Beacon

FOR IMMEDIATE RELEASE Buoy vs. Beacon A deep dive into two of Whitewater Fishing’s most popular hoodies MUSKEGON, Mich. (October 24, 2025) – Sibling rivalry is real. Harboring what are essentially…

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FISHING: Late Summer Smallmouth Bass

FOR IMMEDIATE RELEASE Late-Summer River Smallies Keep a bead on your surroundings and fish poppers for success MUSKEGON, Mich. (August 20, 2025) – When it comes to feeding behavior, smallmouth bass are…

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FISHING: Tackling Tough Times

FOR IMMEDIATE RELEASE Tackling Tough Times A brain-dump of tactics and techniques for overcoming the doldrums of the summer dog days By Jay Anglin MUSKEGON, Mich. (August 21, 2025) – The…

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FISHING: For the Journeyman Angler

NEW PRODUCT SHOWCASE View Online Version ABOUT WHITEWATER Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain,…

Whitewater

FISHING: Patterning Brown Bass

FOR IMMEDIATE RELEASE Post-Spawn Through Summer Smallies Whitewater Fishing B.A.S.S. tournament pro, Alex Redwine, talks fishing the transition period MUSKEGON, Mich. (June 25, 2025) – On most waters, smallmouth bass have…

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FISHING: Reservoir Hogs

FOR IMMEDIATE RELEASE 4 Ways to More Summer Reservoir Bass How Whitewater Fishing B.A.S.S. tournament pro, Wesley Gore, is getting his bite on right now MUSKEGON, Mich. (June 27, 2025) –…