NEW FOR 2025 A Beacon of Light Whitewater Fishing’s Beacon Technical Hoodie inspired by angler and mariner demand for an advanced midweight hoodie MUSKEGON, Mich. (May 27, 2025) – Whitewater has…
FOR IMMEDIATE RELEASE Clock Strikes Steel! Fall and winter tips and tricks for tributary run steelhead Story and Photos by Jay Anglin MUSKEGON, Mich. (April 7, 2025) – As the days…
FOR IMMEDIATE RELEASE Whitewater Partners with Sporting Goods Juggernaut SCHEELS Shop Whitewater Fishing’s spring collection and more at SCHEELS – online and in stores MUSKEGON, Mich. (April 25, 2025) – Every…
FOR IMMEDIATE RELEASE The Finest Four Weeks From now through early June is arguably the best stretch to score walleyes on northern natural lakes By Jim Edlund MUSKEGON, Mich. (May 6,…
FOR IMMEDIATE RELEASE Spin Cycle NOW STOCKING, Whitewater Fishing’s innovative new Spindrift Fishing Hoodie blends the natural qualities of premium Merino wool with added features and performance for fishing. MUSKEGON,…
GEAR REVIEW Bridging Winter to Spring Angling experts share their experiences combating extreme conditions in Whitewater Fishing’s Great Lakes Insulated suit. By Jay Anglin MUSKEGON, Mich. (February 26, 2025) – Whitewater…
FOR IMMEDIATE RELEASE Painting The Target Whitewater Fishing joins forces with the premier media outlet for everything walleyes – Target Walleye MUSKEGON, Mich. (December 30, 2024) – Fishing has its visionaries….
NEW PRODUCT RELEASE Best Extreme Weather Outerwear…EVER Available in early November and first previewed at ICAST, Whitewater Fishing’s new Great Lakes Pro Insulated is the ultimate outerwear for the hardcore…
FOR IMMEDIATE RELEASE Author’s selfie with a bonafide 30-inch Texas trout….realeased, of course. Titanic Trout If you’re a Gulf Coaster or have an inkling to escape from the north, arguably…
NEW PRODUCT RELEASE The Wait is Over Whitewater Fishing’s new Great Lakes Pro Insulated Jacket and Bib are now available! MUSKEGON, Mich. (November 21, 2024) – Long awaited, Whitewater Fishing’s technologically…
