NEW PRODUCT SHOWCASE

The Ultimate Power Solution for FFS

The new line of Norsk Lithium® 16V MAX RT batteries deliver clean, dedicated 16V power, extending runtimes for optimal performance

New Hope, Minn. (July 12, 2024) – As of summer 2024, you will find that most serious anglers are using large graph screens and forward-facing sonar. But eavesdrop at your local bait shop or marine dealer and you’ll find many are experiencing serious issues with power—everything from problematically short runtimes to overall performance of their sonar equipment that falls short of expectations considering the investment.

The solution? Norsk Lithium’s new line of 16V MAX RT batteries meet the demand of high-power draw digital units and offers all-day, optimal performance. With MAX RT, anglers get a 20% increase in runtime and lower amperage draws versus 12V batteries. Norsk Lithium 16V MAX RT batteries are a single-battery solution that provides all-day runtimes for large sonar screens and forward-facing sonar.

Part of a completely reimagined product lineup, these batteries will be on display at ICAST 2024 in Orlando, June 16 – 19, at Booth 637.

“When it comes to the large graph screens and forward-facing sonar found on most contemporary fishing boats, we made the decision to up the voltage and offer 16V for longer runtimes and optimal performance,” says Norsk VP of Strategy & Development, James Holst.

Holst says anglers will be impressed with the new family of 16V MAX RT batteries. “When you compare these batteries to the nearest competition the choice is painfully clear. For example, brand X offers a 16V battery but their continuous current is only 40 amps; ours is 135. This points to the Norsk battery benefitting from much more robust internal wiring versus the competition. And our flagship 16V, the 135Ah model, fits in a BCI-compliant Group 31 case where the competition is actually closer to the much larger 5D case size that can be very difficult to fit in tight spaces.”

Along with a higher voltage and industry-best amperage by battery size and category, the company also says it intentionally “overbuilt” the new batteries to offer customers longevity and peace-of-mind on a completely unprecedented level.

“You’re looking at a 10-, 12-, or 15-year lifespan with these batteries. But will you ever need 200 amps from our 16V battery? Maybe not based on the power needs of today’s electronics. But let’s be honest, we’re talking about a battery that’s guaranteed to provide clean, reliable power for the next decade plus. And screens aren’t going to get any smaller. And they’re certainly not going to require less power. To analogize, it’s like buying a pickup truck. You don’t buy a truck with just enough towing kit capacity for your current boat or trailer—when you know you’re going to upgrade to a larger boat in a year or two. You buy a truck that far exceeds the rating in the event you ever need it. We’ve taken the same approach. We’ve over-spec’d these batteries to the moon, added our industry-leading Thermal Core Heating system as an option for those that need it in colder climates, and put our money where our mouth is by backing them with our 10+2 year, non-prorated warranty. And in many cases, our 16V batteries are priced lower than comparable batteries with fewer features and a flimsy pro-rated warranty.”

NEW FOR ICAST 2024! Norsk Lithium® 16V Power

75AH 16V Heated

  • Battery Type: Lithium Iron Phosphate (LiFePo4)
  • Rated Voltage: 16V
  • Max Continuous Current: 75A
  • BCI Compliant Case: Group 27
  • Weight: 27.8 lbs.
  • Size: 12.04 X 6.81 X 8.85 inches
  • Lifespan: 4,000+ Cycles, Est. 15-20 years
  • Warranty: 10 Year + 2 with Norsk Guardian®
  • Bluetooth®, Deep Sleep™, MAX RT

MAP $749.99

AVAILABLE FALL 2024

75AH 16V

  • Battery Type: Lithium Iron Phosphate (LiFePo4)
  • Rated Voltage: 16V
  • Max Continuous Current: 75A
  • BCI Compliant Case: Group 27
  • Weight: 23.8 lbs.
  • Size: 12.04 X 6.81 X 8.85 inches
  • Lifespan: 4,000+ Cycles, Est. 15-20 years
  • Warranty: 10 Year + 2 with Norsk Guardian®
  • Bluetooth®, Deep Sleep™, MAX RT

MAP $649.99

AVAILABLE FALL 2024

105AH 16V Heated

  • Battery Type: Lithium Iron Phosphate (LiFePo4)
  • Rated Voltage: 16V
  • Max Continuous Current: 105A
  • BCI Compliant Case: Group 27
  • Weight: 36.2 lbs.
  • Size: 12.04 X 6.81 X 8.85 inches
  • Lifespan: 4,000+ Cycles, Est. 15-20 years
  • Warranty: 10 Year + 2 with Norsk Guardian®
  • Bluetooth®, Deep Sleep™, MAX RT

MAP $949.99

AVAILABLE FALL 2024

105AH 16V

  • Battery Type: Lithium Iron Phosphate (LiFePo4)
  • Rated Voltage: 16V
  • Max Continuous Current: 105A
  • BCI Compliant Case: Group 27
  • Weight: 30.9 lbs.
  • Size: 12.04 X 6.81 X 8.85 inches
  • Lifespan: 4,000+ Cycles, Est. 15-20 years
  • Warranty: 10 Year + 2 with Norsk Guardian™
  • Bluetooth®, Deep Sleep™, MAX RT

MAP $849.99

AVAILABLE FALL 2024

135AH 16V Heated

  • Battery Type: Lithium Iron Phosphate (LiFePo4)
  • Rated Voltage: 16V
  • Max Continuous Current: 135A
  • BCI Compliant Case: Group 31
  • Weight: 44.1 lbs.
  • Lifespan: 4,000+ Cycles, Est. 15-20 years
  • Warranty: 10 Year + 2 with Norsk Guardian®
  • Bluetooth®, Deep Sleep™, MAX RT

MAP $1,149.99

AVAILABLE FALL 2024

135AH 16V

  • Battery Type: Lithium Iron Phosphate (LiFePo4)
  • Rated Voltage: 16V
  • Max Continuous Current: 135A
  • BCI Compliant Case: Group 31
  • Weight: 37.5 lbs.
  • Size: 13 X 6.81 X 9.25 inches
  • Lifespan: 4,000+ Cycles, Est. 15-20 years
  • Warranty: 10 Year + 2 with Norsk Guardian®
  • Bluetooth®, Deep Sleep™, MAX RT

MAP $1,049.99

AVAILABLE FALL 2024

What’s a great battery without the perfect charger?

Norsk Lithium is also excited to offer its customers a reliable and problem-free onboard battery charger designed specifically around Norsk Lithium batteries. Norsk Lithium EVO-TEC™ On-Board Chargers are available for all the aforementioned 16V batteries to further optimize their performance. Nine models are currently available in 1-, 2-, and 3-bank configurations that support 12V, 16V, 24V and 36V Norsk Lithium batteries.

The new line of EVO-TEC™ On-Board Chargers represents the next evolution in charging technology from Norsk Lithium. With unparalleled multi-voltage charging capabilities, these chargers seamlessly cater to both contemporary LiFePO4 Lithium and conventional chemistries like AGM and Lead Acid. This innovation heralds a new era of efficiency and reliability in marine charging solutions, offering users the flexibility to select the perfect charger regardless of chemistry or voltage.

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ABOUT Norsk Lithium

Our lithium batteries have been tested in the harshest conditions by the harshest critics – us. We push our lithium batteries to the limit because we crave the finest fishing experience possible. No angler should be thwarted by second-rate battery performance. You don’t need to settle for outdated technology.

Utilizing the super-efficient, unbeatable potency of lithium technology, NORSK Lithium batteries reduce cheap knock-offs to fancy paperweights. Every NORSK Lithium battery is built to endure. Our batteries outwork and outsmart the competition every time.

NORSK Lithium powers your passion so you can chase adventure. We personally rely on these same batteries to power our pursuit of an exhilarating outdoor experience.

Our commitment to you is the same promise we make to ourselves – we will never cut corners, we will never stop improving our battery technology – and we will always take care of our customers after the sale.

Your story is our story. We have intentionally tethered our business’s success to our customers’ satisfaction. Simply put, NORSK Lithium exists to power your passion for the great outdoors.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

Jim Edlund

Traditions Media

jim@traditionsmedia.com