FISHING/BOATING: Dual Power for Demanding Systems

NEW PRODUCT SHOWCASE

Ultra-Versatile Dual Voltage Marine Batteries for Today’s Trolling Motors & Sonar

The new line of Norsk Lithium^® 36+28V 60Ah batteries boast two sets of terminals, offering dual voltage functionality within a single package – providing enhanced trolling with clean, consistent power to maximize the performance of your forward-facing sonar modules to achieve the crisp and interference-free images modern anglers demand.

New Hope, Minn. (July 15, 2024) – Outside the box thinking led engineers at Norsk Lithium on a mission to create the most reliable, compact and feature-rich Group 31 deep cycle battery ever imagined, with the ground breaking ability to not only power your trolling motor at 36V, but to also provide power to sonar modules.

The reasoning behind the drive to create this innovative power solution is truly the basis of good product design – they listened to input from forward facing sonar savants from all over the country that have been employing creative, and often complicated, methods to pull power from their 36V trolling motor batteries using a mish-mash of wiring, an external regulator, and a cut-off switch or two to achieve their goal of feeding higher voltage power to their sonar modules. Norsk Lithium engineers took one look at the task at hand, how to kill two birds with one stone, and committed themselves to making the complicated elegantly simple.

The wait is over…

With Norsk Lithium’s new line of 36+28V 60Ah batteries, which conveniently features two sets of independent terminals, offering dual voltage functionality within a single battery. From one set the angler finds 36V power for their trolling motor. From the other set the option to provide 28V of clean, interference-free, and consistent power to their sonar module to optimize the performance of their trolling motor AND their forward facing sonar. Best of all, this “two bird, one stone” feat of engineering is achieved without the need for complicated wiring, regulators, or shut-off switches.

Part of a completely reimagined product lineup, these batteries will be on display at ICAST 2024 in Orlando, July 16 – 19, at Booth 637.

“This is the first battery of its kind in the entire marine battery market,” says Norsk VP of Strategy & Development, James Holst. “The reason we designed this battery stems from the importance of providing higher voltage to forward facing sonar systems for longer runtime and cooler, more efficient operation. The same goes for sonar modules where the voltage range can be up to about 32.5V depending on the module manufacturer. Savvy anglers started figuring out that they could feed a higher voltage to their forward-facing sonar to achieve cooler operation, longer runtime, and so many of these anglers on the cutting edge of forward facing sonar use tell us the overall image quality achieved when providing higher-voltage to their systems is significantly improved.”

Holst continues: “If you consider the role of the forward-facing sonar module, it is the brain that processes all the forward-facing sonar transducer information. If the sonar module isn’t provided clean, consistent power it won’t operate at peak efficiency and that’s going to have a negative impact on the overall performance of the sonar units connected to it. The new 36V + 28V Dual Voltage battery makes it so incredibly easy to accomplish both tasks with a single battery that, in addition to the dual voltage capabilities, also offers other exclusive features like Norsk Guardian App integration and Deep Sleep™.

There’s truly no other solution like this and it’s backed by Norsk’s industry-leading 10 + 2 year non-prorated warranty and, in many instances, is priced hundreds of dollars less than other 36V batteries that can’t match our features or warranty”.

And Norsk has built in a comprehensive 2-step approach to power management to ensure that when the battery isn’t in use, power isn’t being drained by the 28V terminals.

Offers Holst: “We use the BMS to track the last time power was drawn from the 28V terminals by a connected sonar module. If there’s no power draw in 60 minutes, the 28V terminals shut off. And those terminals automatically “wake up” if a sonar module turns on and draws current so the user doesn’t have to do anything to ensure battery power isn’t being wasted while totally eliminating the need for a manual shut-off switch to control the 28V power.”

The second step in our approach to power management is found in all Norsk Lithium marine batteries being released at ICAST 2024 and that’s the ground-breaking addition of Deep Sleep™, a new feature that allows an angler to shut down current to all terminals on all Norsk Lithium batteries installed in a boat with the touch of a button in the Norsk Guardian App. Deep Sleep is intended to provide that next level of power management in long or short-term storage by essentially eliminating passive power loss due to faulty wiring that leads to phantom draws that can be hard to track down and even harder to eliminate. When a battery is placed into Deep Sleep™ all power is cut from the terminals and power isn’t available again until the user deactivates Deep Sleep™. From the standpoint of intelligently managing battery power, we have the bases covered like no other battery manufacturer in the business right now!

And let’s not forget to mention the addition of the Battery Management button and integrated battery meter built into the top case of all Norsk Lithium marine batteries set for fall 2024 release. The integrated State of Charge (SOC) battery meter built into the top of the battery provides a quick visual check of the battery’s status without the need for the App on your phone. That battery management button also provides the users with the ability to wake up a battery from Deep Sleep™, activate Emergency Start Reserve (starting batteries only), and reset the BMS in the event the user wants to return the BMS to factory settings.

The 36-volt trolling motor side of the battery provides 60 Amp hours of power that will provide all-day runtime for the vast majority of anglers. Now, should you use your bow mount electric to troll crankbaits, spinners, or spoons for species like walleye, trout, salmon in lieu of a small gas powered “kicker” outboard hanging off the transom, 2-4 Norsk Lithium 36V + 28V batteries can be wired in parallel for the ultimate “electric-only” trolling experience!

NEW FOR ICAST 2024! Norsk Lithium 36+28V 60Ah Batteries

60AH 36V+28V Heated

• Battery Type: Lithium Iron Phosphate (LiFePo4)
• Nominal Voltage: 38.4V
• Max Continuous Current: 120A
• BCI Compliant Case: Group 31
• Weight: 46.3 lbs.
• Size: 13 X 6.81 X 9.25 inches
• Lifespan: 4,000+ Cycles, Est. 15-20 years
• Warranty: 10 Year + 2 with Norsk Guardian™
• Norsk Guardian™ + Bluetooth® and Deep Sleep™

MAP $1,399.00

AVAILABLE FALL 2024

60AH 36V+28V

• Battery Type: Lithium Iron Phosphate (LiFePo4)
• Nominal Voltage: 38.4V
• Max Continuous Current: 120A
• BCI Compliant Case: Group 31
• Weight: 39.5 lbs.
• Size: 13 X 6.81 X 9.25 inches
• Lifespan: 4,000+ Cycles, Est. 15-20 years
• Warranty: 10 Year + 2 with Norsk Guardian™
• Norsk Guardian™ + Bluetooth® and Deep Sleep™

MAP $1,299.00

AVAILABLE FALL 2024

ABOUT Norsk Lithium

Our lithium batteries have been tested in the harshest conditions by the harshest critics – us. We push our lithium batteries to the limit because we crave the finest fishing experience possible. No angler should be thwarted by second-rate battery performance. You don’t need to settle for outdated technology.

Utilizing the super-efficient, unbeatable potency of lithium technology, NORSK Lithium batteries reduce cheap knock-offs to fancy paperweights. Every NORSK Lithium battery is built to endure. Our batteries outwork and outsmart the competition every time.

NORSK Lithium powers your passion so you can chase adventure. We personally rely on these same batteries to power our pursuit of an exhilarating outdoor experience.

Our commitment to you is the same promise we make to ourselves – we will never cut corners, we will never stop improving our battery technology – and we will always take care of our customers after the sale.

Your story is our story. We have intentionally tethered our business’s success to our customers’ satisfaction. Simply put, NORSK Lithium exists to power your passion for the great outdoors.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

Jim Edlund

Traditions Media

jim@traditionsmedia.com