FOR IMMEDIATE RELEASE

A Simple Plan

Float fishing for spring crappies is as American as apple and with a reward that taste even better.

BEMIDJI, Minn. (May 11, 2021) – Don’t overthink it. Keep it simple stupid (KISS). Sometimes, there’s a reason the fullest buckets and livewells come at the hands of the most elementary approaches. Catching springtime crappies beneath a properly set bobber, with the perfect morsel, is one of those times.

Watch how crappie ace Nick Cekalla intelligently blankets probable fish holding hangouts with a very simple plan.

Bait or not to bait, that is the question. Cekalla, like other panfish aficionados forego live bait, rather relying on invertebrate imitating micro soft plastics. Northland’s IMPULSE® Rigged Bloodworm has been terrorizing panfish for years. Molded with a fine wire Lip-Stick® Needle-Point hook, the dynamic jig features a soft and chewy segmented worm body that undulates and swims like an actual bloodworm. The IMPULSE Rigged Bloodworm comes in six surefire colors, each pack containing two rigged jigs and three extra tails.

#NORTHLANDTACKLE

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396