Beast Mode

Northland’s new Rumble Beast triggers epic strikes from upsized predators

BEMIDJI, Minn. (May 12, 2021) – Crankbaits simply catch fish. They always have and always will. And when you’re talking tape-measure fish, big crankbaits are where it’s at. Along those lines, Northland Fishing Tackle® is proud to introduce the new Rumble Beast, a bait designed specifically to target the biggest, baddest fish that swim, like monster pike and muskies.

The Bagley-inspired and Jarmo Rapala redesigned Beast is just the bait for alpha carnivores. It features a durable body, two-piece locking lip technology, heavy wire black nickel Mustad hooks, and a weighted tie-eye to induce immediate diving. Once submerged, the lure features a wide, thumping action that drives pike and muskies off the charts.

The Beast is big, powerful, deep-running and deadly for heavy predators and epic strikes. It features an extremely durable body and a super-strong poly-carbonate swimming lip that is uniquely locked into the lure’s body, making this bait ideal for bouncing off bottom structure and rocks. The Beast is also equipped with heavy-duty hooks and split rings. This bait is truly battle-ready. The designed wobble varies with trolling speed, setting the action for magnum-caliber hits.

Baby Bass


Vice President of Sales and Marketing Eric Naig has extensively tested the Beast and describes the bait as “phenomenal.”

“The Beast is kind of a rounded design and doesn’t give off much flash, and on purpose. I like it for the cold water trolling we do on Lake of the Woods and in any large body of water. It’s a really great lure for open water trolling, too. I fished it quite a bit on Lake of the Woods and it’s an absolute pike-catching machine, which kind of makes sense because that’s what Jarmo Rapala designed the bait to do in Finland. The narrower tail gives it a seductive rolling and wide wobbling action that big fish just can’t resist. Lastly, with our locking lip design you can bang it off structure and it stands up to the abuse. It’s definitely a lure big fish hunters are going to want in their box,” remarks Naig.

Naig continues, “I usually use 85 lb. braid with the Beast when I’m trolling the rocks up in Canada, but 65 lb. is probably plenty if you’re not getting snagged all the time. The Beast has an aggressive dive curve, so it’s a pretty short lead to get it down to 10-feet—and if you fish it on 65 lb. braid you can easily get the size #6 down to 15- to 20-feet and the #8 down to 20- to 30-feet for suspending fish. From there, it’s simply a matter of hanging on for the crushing blows of big fish!”

You’re going to want to up your game with Northland Fishing Tackle’s new Rumble Beast…it’s designed for hook-ups with the biggest and meanest fish that swim.


Hot Tiger

Rumble Beast Features/Specifications:

  • Extremely Durable Body
  • Locking Lip Technology
  • Battle-Ready Heavy-Duty Hooks and Split Rings
  • Size #6, 5.25″, 1-1/2 oz, 3/0 hook (Dives 15-20 ft)
  • Size #8, 8″, 2-1/4 oz, 3/0 hook (Dives 20-30 ft)



ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.


Noel Vick

Traditions Media

(612) 708-7339

Jim Edlund

Traditions Media

(612) 481-7396

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