FOR IMMEDIATE RELEASE

Inside Look: Rumble Series Crankbaits

Northland’s Heat Compression Molding (HCM) process produces more durable and accurate balsa crankbaits. 

BEMIDJI, Minn. (April 20, 2021) – Northland Fishing Tackle® is now in the premium hard bait game with the new Rumble series crankbaits designed by chief lure designer, Jarmo Rapala…and fishing is definitely better with balsa.

The Rumble series is born from a block of balsa wood and welded with through-wire construction, then finished with hand painting and individual tank testing. All Northland Rumble baits are handmade from start-to-finish employing the company’s signature Heat Compression Molding (HCM) process that promises unmatched durability… and baits that run true on the troll… and cast farther than the competition.

“Simply put,” says Jarmo Rapala, “fishing with balsa is better, and we have the best balsa plugs on the market today. All of Northland’s Rumble Series lures—our Shiner, Shad and Stick –are handcrafted using a unique Heat Compression Molding Process (HCM) as opposed to a one-piece lathing procedure. With this method, we can create and seal together two full-length halves of the lure body, allowing us to position the weights more precisely for optimal center of gravity, superior flotation at rest, better overall balance, longer casts, and a nice, tight action with just the right amount of roll to drive predator fish crazy. It also allows us to through-wire each lure and finish it off with a light coating of lacquer that’s strong enough to protect the body while adding almost no additional weight.”

But don’t just take Jarmo’s word for it… What you’re about to see through video taken at the factory are the steps to building these unique baits that demonstrate the entire Heat Compression Molding (HCM) process, a technological marvel in a world of me-too crankbaits.

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396

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