FOR IMMEDIATE RELEASE

Better with Balsa

Bagley pro Jeff “Gussy” Gustafson deciphers his tournament crankbait collection

BEMIDJI, Minn. (April 6, 2022) – In his formative years, Gussy put up 1000’s of Canadian smallmouth bass on crankbaits. But typical of any angler, over time, you start experimenting with other tools and tactics and move in different directions. But when Gussy started bigtime competitive fishing across North America, he realized crankbaits needed to come back into the fold, especially on southern reservoirs.

In this video, Gussy picks through his tackle box and details which Bagley balsawood crankbaits deposit funds in his Bassmaster Elite account. He talks about their characteristics and depth ranges, as well as a bit about color selection, particularly Bagley’s new color palette for 2022.

Bagley Pro Sunny B

Designed to put a larger “pro sized” fast-action balsawood bait into the hands of anglers looking to find the big mamas. The square lip Bagley Pro Sunny B is a precision weighted lure that casts easily and gets to a consistent 5-6 foot running depth every time. This bait has a higher body profile with tremendous buoyancy but also has a deliberately designed tighter action for when fish are more docile. Equipped with a square lip to allow you to work it in heavy cover and around laydowns – where we all know the big ones hang out.

Bagley Sunny B

Bagley introduced the Sunny B in 2015. Made using the exclusive HCM manufacturing process, this uniquely shaped bait fish lure is precision balanced to cast easily and run true, whether retrieved fast or slow, with eye popping vibration. It also provides maximum action when twitched – just like a baitfish darting to escape a predator. The Sunny B is available in size 5 with a deep diving lip profile and bass-centric colors. Fish on.

The Sunny B and Pro Sunny B are manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high quality balsa lures. This unique production process allows for a full wire through design, creating greater lure strength and durability when used with today’s modern lines and equipment. The HCM process also allows for precise internal weighting that results in easy casting and perfectly running baits – every time.

#NORTHLANDTACKLE

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396

FOR IMMEDIATE RELEASE

Better with Balsa

Bagley pro Jeff “Gussy” Gustafson deciphers his tournament crankbait collection

BEMIDJI, Minn. (April 6, 2022) – In his formative years, Gussy put up 1000’s of Canadian smallmouth bass on crankbaits. But typical of any angler, over time, you start experimenting with other tools and tactics and move in other directions. But when Gussy started bigtime competitive fishing across North America, he realized crankbaits needed to come back in the fold, especially on southern reservoirs.

In this video, Gussy picks through his tackle box and details which Bagley balsawood crankbaits deposit funds in his Bassmaster Elite account. He talks about their characteristics and depth ranges, as well as a bit about color selection, particularly Bagley’s new color palette for 2022.

Bagley Pro Sunny B

Designed to put a larger “pro sized” fast-action balsawood bait into the hands of anglers looking to find the big mamas. The square lip Bagley Pro Sunny B is a precision weighted lure that casts easily and gets to a consistent 5-6 foot running depth every time. This bait has a higher body profile with tremendous buoyancy but also has a deliberately designed tighter action for when fish are more docile. Equipped with a square lip to allow you to work it in heavy cover and around laydowns – where we all know the big ones hang out.

Bagley Sunny B

Bagley introduced the Sunny B in 2015. Made using the exclusive HCM manufacturing process, this uniquely shaped bait fish lure is precision balanced to cast easily and run true, whether retrieved fast or slow, with eye popping vibration. It also provides maximum action when twitched – just like a baitfish darting to escape a predator. The Sunny B is available in size 5 with a deep diving lip profile and bass-centric colors. Fish on.

The Sunny B and Pro Sunny B are manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high quality balsa lures. This unique production process allows for a full wire through design, creating greater lure strength and durability when used with today’s modern lines and equipment. The HCM process also allows for precise internal weighting that results in easy casting and perfectly running baits – every time.

#NORTHLANDTACKLE

FacebookInstagramYouTubeTwitter

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396

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