FOR IMMEDIATE RELEASE

Must-Have Bait: The Northland Fishing Tackle® Eye-Ball Spoon 

Lifesize eyeball is Holiday candy for walleyes, perch, and monster panfish

BEMIDJI, Minn. (December 17, 2020) – It’s common knowledge amongst ice anglers that fish eyeballs get hit. However, it’s often illegal to harvest eyeballs from gamefish to repurpose for the next catch. Moreover, the practice is taboo to conservationists and, well, pretty revolting. Eww…

Northland has a solution: The Eye-Ball Spoon™. Perfectly mimicking the real thing, the innovative spoon sports a full-body, taxidermy quality eyeball on the frontside, while the backsides offer an array of matched colors, including metallic and glow patterns. The Eye-Ball Spoon’s heavy body and compact design means you’re getting to fish fast, too, making it an incredibly versatile bait that’s perfect for panfish and hungry predators alike. The NEW Eye-Ball Spoons are available in 3 sizes (1/16 oz., 1/8 oz. and 1/4 oz.) and 10 different fish-catching colors.

Silver (front and back)

Northland pro Brian “Bro” Brosdahl comments: “The Eye-Ball Spoon is an absolute original with its gigantic, realistic orb. I’d been waiting for years for something like this. And in the right situations, it outperforms everything. It’s compact, which allows you to shake the minnow at the fish and it falls fast, just like a jig-spoon.”

He continues: “Some of my favorite colors are UV Purple, Rainbow, and it’s really hard to beat Glow Perch. On Minnesota’s Leech Lake, Glow Perch is a favorite. If I’m going to Red Lake, I like UV Pink or Glow Red. Gold and UV Pink are also killer on Lake of the Woods.”

Bro drops the Eye-Ball Spoon fast, pounds the bottom, and lifts it up about a foot and lets the dust collect. When the walleyes or perch come in, he slowly raises the bait and lets it drop back to the bottom. “The fish absolutely destroy it,” says Bro.

Sunrise

St. Croix pro Joel Nelson comments, “When I was younger, we made our own tear drop jigs. We would solder gold hooks onto small willow leaf blades. I was taught by my grandpa that any bait you fish has to have an eye on it. The eye is the head of a baitfish. And after years on the ice, I truly believe that walleyes focus in on that. There’s no more realistic-looking lure than the Eye-Ball Spoon. You’ve got to touch it to make sure it’s not a real fish eyeball. The cool thing about the Eye-Ball Spoon is it’s a great jigging spoon as well as a great stationary offering you can put on a rattle reel or a deadstick. No tackle box is going to be complete without several Eye-Ball Spoons.”

The Eye-Ball Spoon is outfitted with a wickedly sharp red treble hook, yielding immediate hook sets and versatility. For perch and panfish, anglers often gob the individual barbs with wax worms or maggots. Jigged in the water, the meat pumps like an octopus while laying a debris field of parts, pieces and scent. Bro calls the technique “chandelier-ing,” referencing the bait’s appearance with grubs dangling from the hooks.

Rainbow (front and back)

Another option is doubling up on eyeballs by adding the head of a shiner, chub or your local bait shop offering. Now you’ve combined alluring looks and action with the real thing to close the deal.

Parting Words

Still assembling your winter boxes and looking for that new bait to put your fishing over the top? Look no further than the Northland Fishing Tackle Eye-Ball Spoon.

#NORTHLANDTACKLE

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Dena Vick

Traditions Media

dena@traditionsmedia.com

(501) 749-4575

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396

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