Ignite Your Hardwater Season

With slender bodies, prominent eyes, and sticky hooks, Northland’s New Bro Bug Spoons light-up everything from jumbo perch and slab bluegills to finicky trout and tasty walleyes.

BEMIDJI, Minn. (October 19, 2021) – Amazingly versatile, Northland Tackle’s new Bro Bug Spoon is the catch-all solution you’ve been looking for as hardwater season approaches. Designed to match the hatch, its slender body resembles young-of-the-year baitfish or freshwater bloodworms, favorite wintertime targets of perch, bluegills, crappies and walleyes, among other ice-fishing targets.

“This spoon is super effective in a variety of ice-fishing situations,” said Northland pro-staffer and veteran multi-species fishing guide, Brian “Bro” Brosdahl. “It’s long and thin, making it easy for predator species to spot and mistake for winter fodder, yet it drops fast and then shimmies and shakes with the slightest twitch of the rod thanks to its flat sides. The Bro Bug Spoon catches just about anything on the hardwater menu, but I especially love to break it out when speed fishing for jumbo perch and targeting big walleyes.


Purple Wonder


UV Firetiger

Unlike other spoons, the Bro Bug Spoon features 3D bulging lifelike eyes that show up exceptionally well on your electronics and draw attention from predator species even when the lure is momentarily held still. Additionally, the tapered body shape ensures solid hook sets as it provides a wide gap between the lure body and hook points. Tipped with a couple of waxworms or your favorite soft plastic, this lure is simply irresistible to nearly any species you can catch through the ice.

“All you have to do is get it down, give it a wiggle or slight hop, and set the hook with a light flick of the wrist,” assures Brosdahl. “I’ve been excited about the potential of a design like this for a long time and this new lure has proven itself to be well worth the wait, and I’ve had especially good luck so far using the Wonderbread color pattern, so be sure to check it out.”

Available in stores, or online at, Bro Bug Spoons are packaged individually ($4.99) or as a three-pack ($11.99) With their buggy profile, responsive action, bulging eyes, sticky hooks, plus 12 color patterns and three sizes (1/16-, 1/8- and ¼-oz.), they’re sure to be big hit this winter so don’t miss out.

UV Pink Tiger

Gold Shiner

Bubblegum Tiger

Super-Glo Redfish

  • Multi-species lure scores with jumbo perch, bluegill, crappie, walleye and more.
  • Slender taper profile for quick fall and great action.
  • Lifelike 3D eyes show the lure better on electronics.
  • Tapered body for more hook gap and secure hooksets.
  • 1/16-, 1/8- and ¼-oz. sizes ensure exceptional versatility.
  • Packaged individually or 3/card.
  • Twelve snazzy colors including Silver Shiner, Gold Shiner, UV Firetiger, Super Glow Chub, UV Pink Tiger, UV Electric Perch, Super Glo Redfish, Bubblegum Tiger, Wonderbread, UV Glo Perch, Purple Wonder, and Sneeze.



ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.


Noel Vick

Traditions Media

(612) 708-7339

Jim Edlund

Traditions Media

(612) 481-7396

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