FOR IMMEDIATE RELEASE

The Newest Bagley Boy

Elite bass angler Jeff “Gussy” Gustafson to represent Bagley on tour

BEMIDJI, Minn. (January 5, 2020) – Bagley is proud to announce that Kenora, Ontario-based bass pro Jeff “Gussy” Gustafson is officially a member of its pro staff for the upcoming 2021 season.

“I’m very excited to be part of the Bagley Bait Company pro staff. They have a long history and for me part of the excitement is just going to be the resurgence that Bagley is going to have in the coming years as part of Northland Fishing Tackle. I’ve been with Northland for years now and it’s been a very good relationship. I look forward to the same with Bagley,” says Gussy.

In terms of his affinity for the Bagley product, Gussy has been a fan for some time, using the baits prior to this official relationship. “I’ve used the topwater baits, the muskie trolling baits and a lot of the crankbaits. I played with the Pro Sunny B a lot this summer and a couple hundred smallmouths later from Lake of the Woods it really proved itself as a bait that’s going to be part of my arsenal. It’s going to be like a Ned Rig—one of those baits that’s always going to be tied on and in my rod locker.”

Gussy continues: “On the Elite Series we’re fishing all over the country on different bodies of water. Looking ahead, you never know what kind of conditions you’re going to be faced with but one thing I do know, when a crankbait bite is happening there’s no way to beat Bagley baits. Every year there are a few tournaments that are big crankbait bites. Looking forward to the Bassmaster Classic there’s a good chance that the Bagley squarebill-style crankbaits will be players. Obviously, some of the topwater lures will come into play—one of my favorites is the Bang-o-Lure Twin Spin Tail. On the Tennessee River we’re fishing Pickwick and Guntersville in the spring and there’s a good chance those will be crankbait tournaments. In the summer we’ve got a couple solo events and then I’ll be fishing back home; hopefully I won’t be away for the whole summer. The Pro Sunny B was a really good crankbait on Lake of the Woods and yeah, just excited to learn more about some of the baits I haven’t gotten to use yet and I know the guys at Northland are going to be pretty open about new bait designs. I’ve got some ideas there. That’s pretty exciting for me.”

Kyle Waterman, Northland Marketing Manager, is thrilled to have Gussy on the team. “I’m very excited about the upcoming year and the addition of Gussy to Team Bagley. Not only is Gussy a good fisherman, but a stand-up guy and friend. Being from the Northland, it will be a perfect fit to have him represent us alongside Drew Benton, Scott Canterbury and Matt Becker.”

Northland President and CEO Gregg Wollner adds: “Gussy obviously has a great national reputation as a professional bass angler, but he is also a local legend in our markets as a multi-species expert. We are all extremely excited to have him on our team to develop and promote new products.”

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Dena Vick

Traditions Media

dena@traditionsmedia.com

(501) 749-4575

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396

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