When Less is More

Expert advice on deploying deadsticks in your ice fishing spread

BEMIDJI, Minn. (October 12, 2021) – Contemporary ice fishing strategies lean heavily on mobility and hole-hopping, fishing nimbly with ice never growing on your cleats. By and large, the most active anglers catch the most fish. There are times, however, when less is more. This is especially true when you’re in a fishy area but the quarry isn’t streaking to smack your spoons and swimming baits.

In this deadstick discourse, practiced ice angler and Northland Fishing Tackle pro Joel Nelson takes a deep dive into effective stationary approaches – when-to and how-to. He drills down (pun intended) into specific riggings, to include baits, rods and reels, as well as recommending deadstick operation and placement in your overall assault of a spot.

The Eye-Ball Spoon™ perfectly mimics the real thing…with bling. A killer tool for deadsticking, the backside of the spoon offers an array of colorful glow patterns for all scenarios, providing both attraction and realistic seduction. The Eye-Ball Spoon’s compact design means you’re getting to fish fast, and able to fish various sizes in a range of depths, for a wide assortment of species. This makes the Eye-Ball Spoon an incredibly versatile bait that’s perfect for panfish and hungry predators alike. Eye-Ball Spoons are available in 3 sizes (1/16 oz., 1/8 oz., and 1/4 oz.) and 10 different fish-catching colors. Each pack contains one (1) Eye-Ball Spoon.



ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.


Noel Vick

Traditions Media

(612) 708-7339

Jim Edlund

Traditions Media

(612) 481-7396

Leave a Reply