FOR IMMEDIATE RELEASE

New for ICE FISHING 2021:

See the New Buck-Shot Coffin Spoon™ in Action

BEMIDJI, Minn. (October 5, 2021) – It’s said that seeing is believing. In this video, the new Buck-Shot Coffin Spoon proves out the phrase. Beyond the spellbinding colors, watch how the innovative lure’s kicker’ tail fin snaps while jigging and flutters on the freefall to hoodwink popular winter targets like walleyes, perch and mega panfish.

The new Buck-Shot Coffin Spoon is available in 4 sizes (1/8 oz., 3/16 oz., 1/4 oz., and 3/8 oz.) and 12 distinct fish-catching colors, including glow, UV, and metallic patterns, as well new in-demand patterns being released in 2021. Each pack contains one (1) Buck-Shot Coffin Spoon™ per card. MSRP is $6.99.

#NORTHLANDTACKLE

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396

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