Top 5 Walleye Tips

Scientific angler and Northland pro Joel Nelson has the formula for more winter walleyes 

BEMIDJI, Minn. (November 10, 2021) – Welcome to Joel Nelson’s laboratory. No lab coat, but rather a Northland sweatshirt. No sanitary white environment, instead the toasty, homey confines of a heated fish house. You won’t see beakers, Bunsen burners, test tubes or petri dishes, either. Nelson’s tools of the trade are ice fishing electronics, carefully crafted and selected rods and reels, and an array of walleye-esque Northland lures.

From his ice fishing lab, Nelson hypothesizes about hardwater walleyes in the form of five key tips that have proven effective in his quest to solve winter’s riddle. He pontificates about fishing higher in the water column, lure experimentation, dialing in the details like drag settings and hook sizes, and much more.

Enjoy his discourse.

Loud and proud. Aces for a variety of species on both open and frozen waters, Northland’s Rippin Shad is a Nelson go-to for taming aggressors as well as piquing interest from neutral to negative fish. Key attributes of the Rippin Shad include its internally weighted rattle chamber, which emits sonic vibration, flat-head design for tight wiggling action, and the wide array of walleye-inspired colors available.



ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.


Noel Vick

Traditions Media

(612) 708-7339

Jim Edlund

Traditions Media

(612) 481-7396