FOR IMMEDIATE RELEASE

Smeltinator® Underspin Jigs In-Stock 

LIMITED QUANTITY of Smeltinator® Underspin Jigs NOW SHIPPING from Northland!

BEMIDJI, Minn. (December 26, 2023) – A couple weeks back, the bass fishing community celebrated the arrival of Northland’s new Smeltinator® Jig. Since, they’ve been selling like wildfire. And now, Northland is thrilled to announce the arrival of its flashy brother, the Smeltinator® Underspin!

Like the Smeltinator, the Smeltinator Underspin features an ultra-sharp, ultra-strong Gamakatsu hook and beautifully sculpted baitfish head and plastics-securing hook collar. But what makes the Smeltinator Underspin totally unique is its compact, nickel plated willow blade for added flash and vibration to mimic small baitfish. The lightweight blade spins instantly on contact with the water and continues flickering with minimal jigging action. Aiding and abetting the blade’s ability to spin at super slow speeds is an exceptional SPRO ball-bearing swivel.

The Smeltinator Underspin is especially effective on pressured bass and in cold water conditions when bass won’t always commit to traditional lures. Moreover, the Smeltinator Underspin is a big-time player for anglers utilizing forward-facing sonar on suspended bass. The blade adds more body and action for the sonar to detect.

The Smeltinator Underspin is deadly on suspended smallmouth bass, largemouth bass, and spotted bass. Simply pair it with a 2.5- to 7-inch soft plastic jerkbait or swimbait and let the wondrous pairing go to work. Southern and western bassers can put it to task right now on deep water reservoirs, especially off steep breaking rock structure, over deep flooded timber, or anywhere wintertime bass are schooling offshore.

The technique is elementary, too, letting the Smeltinator Underspin just do its thing. Pitch it out, let the bait fall to the fish, and start a slow and steady retrieve.

Smeltinator Magic

The Smeltinator Jig took the spotlight on Jeff “Gussy” Gustafson’s 2023 Bassmaster Classic victory, but it wasn’t the first time Gussy stacked big weights and solid limits of smallmouth bass on the Tennessee River out of Knoxville, Tennessee. Back in March of 2021, Gussy first put the “moping” technique to use, sinking Kenora, Ontario-designed Smeltinator Jigs to fill his ‘well for weigh-in at the 2021 Guaranteed Rate Bassmaster Elite. Gussy went wire-to-wire for four days of the event, weighing 63 pounds, besting second place by an impressive seven pounds. Gussy trailered home to the far north with over $100,000 in his pocket.

Word of the “moping” technique traveled quickly through social wires, sending serious bassers on the hunt for Gussy’s favored jig head—the Smeltinator Jig.

Two years later Gussy did it again, ‘moping’ suspended smallmouths with the Smeltinator Jig on forward facing sonar, proving the money method for the 2023 Bassmaster Classic title, the $300K payout, and honors as the top bass stick on the planet.

The Smeltinator is hardly new to the fishing scene. The jig and the moping technique have been dominating the Canadian tournament scene for a decade. Gussy, Northland founder John Peterson, Canadian professional angler Jamie Bruce, and Bryan Gustafson of Bass Tactics have won many tournaments and cashed big checks at events like the Fort Frances Canadian Bass Championship and Kenora Bass Invitational using the Smeltinator Jig and the moping technique.

The “moping” technique involves fishing a fluke or minnow-style plastic on the Smeltinator Jig and the Smeltinator Underspin Jig over the top of deep suspending smallmouth bass. The design of the jig allows it to hang perfectly horizontal like a real shiner, smelt, or shad. Suspending smallmouths “feed up” on these schools of baitfish. Hanging the Smeltinator above actively feeding fish has proven to yield serious bites and big tournament weights.

OPENING NIGHT

SILVER

SMELT

RALPHS SMOKE

PINK WHITE

With six colors, three sizes (¼-, 3/8-, and ½-ounce), and three hook sizes (2/0, 3/0 and 4/0) of the Smeltinator Underspin to choose from, bass anglers are sure to find the right jig for whatever situation they face. Jigs come one per card for $7.99 (MSRP).

#NORTHLANDTACKLE

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396