NEW PRODUCT

Sophisticated Swimbait

Ever Green’s new Last Ace 140 Swim sets new highwater mark in the swimbait category. 

FOOTHILL RANCH, CA (October 4, 2024) – Fish aren’t getting any dumber. We can only imagine how fish must’ve hammered the first spoons and crude hardbaits that were developed in the late 1800’s. Since, manufacturers, along with their sophisticated prototyping and production technologies, have efforted to stay in front of getting, shall we say, busted by the fish.

Swimbaits are one of the more recent bait-styles trying to keep ahead of the fish universe’s learning curve. Characteristics include baitfish silhouettes; mix of authentic and agitating patterns; and a seductively nonchalant motion that makes fish think, “you gotta be kidding me.”

Fact is, though, fish – bass in particular – have been seeing this same old movie for over a decade. Subsequently, to win back their attention, even a swimbait design demands improved authenticity. And that’s precisely what Ever Green has done with their new Last Ace 140 Swim.

At 5.5-inches, the Last Ace 140 Swim falls just within the ‘big swimbait’ category. And it’s a warranted designation, too, as the realistic swimbait caters to bass of all pedigrees. (Although everyone knows swimbaits are especially deadly on monster fish.)

“The larger profile of the Last Ace 140 Swim provides that special caloric motivation for a big bass to attempt its next meal,” said DAIWA Field Marketing Manager, Chris Martin, with a hint of darkness in his voice.

Several features make Ever Green’s Lace Ace 140 Swim a standout amongst swimbaits, but it’s line-through design leads the list. It sports an internal harness in the head to guide an angler’s leader easily through the bait and onto the provided Ever Green custom black nickel plated treble hook, which was specifically chosen to maximize the natural presentation, while providing the best possible hook-up ratio. The line through design removes any leverage the fish might have against a traditional fixed hook, which can be shaken loose during battle.

The Last Ace 140 Swim performs best as a “chuck and wind” slow-rolling bait in the upper- and mid- water column. Nail weights can be added behind the internal harness for bottom rolling, too.

The Last Ace 140 Swim’s saltless formula produces a durable lure that’s supple enough to create lifelike action on a slow roll or fast retrieve. Diverse and detailed colorways enhance the lures attractiveness, while its pronounced 3D eyes provide realism and an easily identifiable target for bass. Its enhanced cosmetics are finished with accurate and textured fins.

SHURAU

BABY SHAD

GREY GHOST

WAKASAGI

AYU

OIKAWA

KETABASS

Ever Green Last Ace 140 Swim FEATURES and SPECIFICATIONS:

  • Natural swimming action
  • Tracks straight with slow and fast retrieves
  • Line-through design for improved hooksets
  • #2 black nickel plated treble hook
  • Pronounced 3D eyes
  • Shaped and accurate fins
  • Durable yet supple formula

SIZE: 5.5-inches

COLORS: Oikawa, Keta Bass, Shirauo, Baby Shad, Gray Ghost, Ayu, and Wakasagi

MSRP $15.99

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@Daiwa.com. The URL for Daiwa’s web site is daiwa.us

FacebookYouTubeInstagram

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us

CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339