NOW AVAILABLE!

Here’s Your New Hardwater Starting Lineup 

Northland picks right back up where they left last ice fishing season – on top… 

BEMIDJI, Minn. (September 14, 2022) – Let’s be honest, ice fishing preseason really doesn’t start until you know Northland Fishing Tackle’s key skill players. For winter 2022-23, the ambassadors of ice fishing come to the fish house with a trifecta of new lure teams. Here’s a preview of each…

Glass Buck-Shot Spoon

The legend of the Northland Buck-Shot Spoon continues. New for ice fishing 2022-23, the Glass Buck-Shot Spoon features a high pitch glass rattle chamber to play on a fish’s auditory senses. Innovative translucent patterns add to its attractiveness. Available in three sizes and 10 distinct fish-catching colors. MSRP’s are $9.99 (single spoon) and $24.99 (three pack).

Rigged Tungsten

Heavy-for-their size tungsten jigs remain all the rage. Northland adds to its extensive tungsten jig collection with the new Rigged Tungsten BloodwormMini Smelt and Mayfly Larvae. Each is rigged with a tungsten Mud Bug jighead and soft, ultra-realistic body. All variations are available in five proven color combinations and come with two rigged jigs and three extra tails per pack. MSRP is $8.59.

Level Head Tubes

Serious hardwater predator chasers understand the power of a vertically jigged tube. Northland’s new Level Head Tube comes rigged with a soft and chewy body that swims and darts like a dying baitfish. Its unique level head design lets it hang horizontally at rest. A beefy molded hook and blood red sting’r combine for hearty hooksets on trout, pike, and walleyes. The Level Head Tube is available in four catchy colors and three sizes with one rigged and an extra tail per pack. MSRP’s from $7.99 to $8.99.

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.

MEDIA CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339

Jim Edlund

Traditions Media

jim@traditionsmedia.com

(612) 481-7396