Legacy hunting brand, Blocker Outdoors, refreshes brand-look to complement expanding collection of affordable, yet technologically advanced apparel.
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MUSKEGON, MI (May 30, 2024) – Rebranding is nothing new. Pepsi got a facelift last year, the new look said to reflect the digital age and future while maintaining connectivity to its past. Elon Musk famously went to a rebranding extreme, turning Twitter into X, the company setting the table to develop a multifaceted super-app.
Not nearly as dramatic, but meaningful nonetheless, Blocker Outdoors sculpted its refreshed façade to reflect a timelessness earned over 45-years with a new tone and energy that better represent the technology and quality of its products.
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Blocker Outdoors Director of Marketing Steve Allie said, “We bridged the heritage of a brand that’s nearly a half century old to where it is, and where it’s going. Blocker products have really advanced from a technological standpoint, especially when you think about our progressive Finisher Turkey Series, selection of technical field pants, superior fabrics and cuts throughout, and what’s in our pipeline.”
Allie goes on to recognize other cells in the Blocker Outdoors DNA that will be further evidenced in the updated look. “Blocker is and will continue being a brand for hardworking Americans, providing a great value for so much performance.”
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He continues: “Blocker offers a wide range of prices outside the carbon footprint, each featuring unique technologies and purposes. Blocker caters to a wide range of hunting categories, from whitetail deer and turkeys, to predators, bear, and elk in the foothills.”
“Blocker Outdoors’ new tone and energy are crucial for where the marketplace is going, while still balancing with what customers are accustomed to seeing with a legend in the outdoor industry,” continued Allie. “Moreover, as we talk to our customers and reflect on our past and move forward, new branding and imagery will be crucial to a brand with the longevity of Blocker Outdoors.”
Allie wrapped up by saying, “You’ll still recognize the classic shield, just now refined as we look forward.”
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ABOUT NEXUS OUTDOORS
Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, Whitewater, Hard Core® Waterfowl Hunting Apparel and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.
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