FOR IMMEDIATE RELEASE

HARDCORE Cloaked in Coveted Camouflage

Premium waterfowl products in new MOSSY OAK TERRA BAYOU

MUSKEGON, Mich. (August 30, 2023) – Perhaps you find yourself waist-deep in the flooded Arkansas timber, waiting for a flock of mallards to make their way through, or tucked away in a grass blind anticipating the next group of ducks to fly by; maybe it’s lying in a cut corn field waiting for the next flock of geese to land at the decoys. Whatever the scenario may be, waterfowl hunters must face the grit and grind of standing in water, laying in the snow, and simply trying to stay warm on a cold fall or winter day. Hunters demand tough gear that screams HARDCORE to stay focused on the hunt throughout the season.

HARDCORE and Mossy Oak are proud to introduce a new line of high-quality, durable waterfowl gear available in the new Mossy Oak Terra Bayou.

HARDCORE was founded out of the desire to produce high-quality, durable, realistic decoys and waterfowl hunting accessories for the HARDCORE waterfowl hunter. The same passion and quality are instilled into the brand-new line of waterfowl gear available this fall. “At the end of the day, when the customers invest in an item labeled as HARDCORE, we aim for them to possess assurance that they will receive nothing short of top-notch quality,” Steve Allie, Director Of Marketing, Nexus Outdoors.

The new HARDCORE clothing line is available for whatever climate the hunter finds themselves in, from the early season, when temperatures remain warm, through the late season, when everything is frozen, and to every hunt in between. With new designs in HARDCORE’s fall 2023 line, it would only be fit to feature one of Mossy Oak’s latest patterns from their technology-driven Elements Terra series, New Terra Bayou, and the Elements Terra patterns were inspired by the terrain that we hunt. Elements Terra was conceived and designed entirely in a tech-driven, three-dimensional model of terrain features of the earth. By adjusting light angles on the model and colors within the pattern, Elements Terra has grown into a family of patterns with exceptionally unique identities derived from the same fundamental aspects. With HARDCORE new performance-driven designs and modern advanced Mossy Oak Elements Terra Bayou patterns, waterfowl hunters can succeed in the field for years to come.

Power T Long Sleeve Shirt

Early season waterfowl hunters need to wear nothing more than the Power T Long Sleeve Shirt because of its wicking, fast-drying, and breathable performance.

Features:

  • S3 Silver Antimicrobial Technology- Provides odor prevention.
  • Smooth, Quiet Polyester/Spandex Jersey Material
  • Wicking, Fast-Drying, And Breathable
  • Next-To-Skin-Fit

$59.99

Arctech Fleece Hoodie

The Arctech Fleece Hoodie provides versatility as a stand-alone piece when the weather is moderate or as a mid-layer when temperatures drop later in the season. The textured face of the high-loft 100% polyester fleece lining is breathable, fast-drying, and offers superior odor prevention with S3 Silver Antimicrobial Technology.

Features:

  • High-Loft 100% Polyester Fleece
  • 3-Piece Mesh-Lined Hood
  • Zippered Chest Pockets and Front Kangaroo Pockets
  • S3 Silver Antimicrobial Technology

$119.99

Lightweight Field Pant

Go straight from the field to a fire at the lodge without skipping a beat with the Lightweight Field Pants. DWR-treated polyester double-weave 4-way stretch fabric means unparalleled strength and elasticity where waterfowl hunters need it the most.

Features:

  • DWR Treated To Repel Moisture
  • Lightweight Polyester Double-Weave Fabric
  • Six-Pocket Design
  • Reinforced Seat, Knees, and Back Heel Overlays
  • Side Seam Vents

$139.99

Hammer Hi-Bird Insulated Vest

The Hammer Hi-Bird Insulated Vest excels as an outer layer worn over a hoody for unparalleled thermal on-demand versatility, with a healthy dose of 100g Primaloft insulation to keep you cozy when conditions deteriorate.

Features:

  • 4-Way Stretch Woven Poly Ripstop Shell
  • Woven Poly/Spandex Panels
  • 100g Primaloft Insulation
  • Thermal On-Demand Versatility

$149.99

Hammer Hi-Bird Insulated Jacket

When a vest isn’t enough and a parka is too much, the Hammer Hi-Bird Insulated Jacket is the ideal choice—the perfect weight for a stand-alone piece or great for pairing with bibs or waders.

Features:

  • 4 Way Stretch Woven Poly Ripstop Shell
  • Woven Poly/Spandex Panels
  • 100g Primaloft Insulation
  • Two-Zippered Waist Pockets
  • Thermal On-Deman Versatility

$189.99

Finisher Extreme Insulated Parka And Bibs

Scudding clouds and stinging sleet make waterfowl anxious & gregarious, but you have to be able to withstand the weather to cash in on their gullibility. That’s where the Finisher Extreme Insulated Parka and Bibs come into play.

Features:

  • Waterproof/Breathable Performance
  • Woven Poly/Spandex Flex-Stretch Shell With DWR
  • Thermal-Mapped Primaloft Insulation
  • Parka-Articulated Hood With Built-In Adjusters
  • Bibs-Waterproof Leg Zippers For Easy On/Off

$299.99 Parka

$299.99 Bibs

Finisher Extreme Decoy Gloves

  • Waterproof/Breathable
  • 40g Primaloft Insulation
  • DWR Treated
  • One-Hand Cord-Lock Closure & Release

$89.99

Mesh Logo Trucker Hat

  • 6-Panel Construction
  • Mid-Profile Design
  • Adjustable Snapback
  • Cotton Sweatband

$29.99

“We at Mossy Oak are excited to see several new innovative designs from HARDCORE that we know waterfowl hunters are going to love; with the new collection featuring Mossy Oak Terra Gilla Bayou, hunters will feel confident and proud to show their love and passion of waterfowl hunting” Chris Paradise, Senior Vice President and Chief Of Sales Officer of Mossy Oak.

MOSSY OAK TERRA BAYOU products arriving now through September.

ABOUT NEXUS OUTDOORS

Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, Whitewater, HARDCORE, and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.

MEDIA CONTACTS:

Jim Edlund

Traditions Media, LLC

jim@traditionsmedia.com

612.481.7396

 

Steve Allie

Nexus Outdoors

Steve@nexus-outdoors.com