LIVETARGET Sets New Standard for Realism


The paradigm-shifting Hollow Body Craw has jig & pig and tube fans reconsidering the best bottom bait for big bass



Niagara-on-the-Lake, ON (June 4, 2019) – LIVETARGET’s ICAST award-winning Hollow Body Craw has set a new standard for bass bait realism. The progressive bait seamlessly combines form and function with a paradigm-shifting blend of critical elements from two distinct lure families—bass jigs and hollow body baits.




725 Grey/Brown



Its revolutionary design features amazing three-dimensional anatomy, rendering it superior to traditional bass jigs. The lure’s hollow head and cephalothorax anchor a snag-resistant design, and together with its extra strong custom hook, provide exceptional hookup ratios. The hook eyelet protrudes from the top of the slightly curved abdomen, orienting any retrieve the way nature intended, with the craw moving in reverse—head, pincers, antennae, and silicone skirt (that mimics a craw’s walking legs and feeding appendages) flared up just like a fleeing or defensive craw.





Visually, the bait is a spot-on imitation of the real thing, and the internal jig head weight produces the tapping, clicking, and clacking that attracts bass from afar. And should anglers want to create an even more raucous sound, rattle tubes are easily inserted into the bait’s hollow body. Anglers can also squeeze scent additives inside the hollow cavity for a long-lasting trail.


Incredibly effective both on the bottom and in heavy cover, the Hollow Body Craw sets a new standard in crawfish imitations.





145 Olive/Orange





146 Green/Chartreuse





147 Mud/Blue





148 Junebug/Chartreuse





306 Red


723 Natural/Brown




144 Brown/Red




The LIVETARGET Hollow Body Crawfish comes in three lengths and weights (1 1/2” and 3/8 oz; 1 ¾” and 1/2 oz; or 2” and 3/4 oz) and eight bio-realistic color schemes (725 Grey/Brown, 723 Natural/Brown, 144 Brown/Red, 306 Red, 145 Olive/Orange, 146 Green/Chartreuse, 147 Mud/Blue, and 148 Junebug/Chartreuse), allowing anglers to Match-the-Hatch™ of the regional and molting variations of crawfish encountered in any bass waters they fish.


The LIVETARGET Hollow Body Craw has an MSRP of $9.99-$10.99 USD. (Includes one fully assembled body and one spare pincer.)











LIVETARGET thrives in the primal space of competition: man against man, man against nature, and man against predator. LIVETARGET lures give anglers the ultimate advantage in this competitive arena. Since launching in 2008, LIVETARGET has grown into a family of over 1,000 ultra-realistic lures for fresh and saltwater fishing, with industry-leading designs and craftsmanship to accurately mimic the appearance and action of natural prey. LIVETARGET has been recognized with ICAST Best of Show awards in 2010, 2011, 2012, 2013, 2015, 2017, and 2018. Learn more about LIVETARGET by visiting




Dena Vick

Traditions Media

[email protected]

(501) 749-4575


Jim Edlund

Traditions Media

[email protected]

(612) 481-7396

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