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FOR IMMEDIATE RELEASE
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 This Emperor has New Clothes
LIVETARGET reveals new colors for game-changing BaitBall Spinner Rig
Niagara-on-the-Lake, ON (February 11, 2019) – Since its introduction in 2017, the innovative LIVETARGET BaitBall Spinner Rig has captured the attention of both anglers and fish. This ground-breaking concept combines the premier design skills at LIVETARGET with the calculated mimicry of nature’s own handiwork, creating a true multi-dimensional lure offering – one that fish certainly haven’t seen before.
 Blood Red Minnow 150
2019 brings new additions to the BaitBall Spinner Rig family: biomimetic color patterns that make a proven fish-catcher even more effective. These four new colors will be available for the BaitBall Spinner Rig and its complementary Interchange System.
The BaitBall Spinner Rig is a multi-wire lure that incorporates soft plastic “teaser” fish on three arms, a single spinner blade for flash in the center, and a specially designed “target” fish armed with a single, sturdy black nickel hook. Think spinnerbait, yet better. Think Alabama Rig, but refined and castable. Think about taking the bite-triggering characteristics of many of your favorite lures and incorporating them into a single design. This, and more, is the BaitBall Spinner Rig, which is offered in three frame sizes, with two weight options for each frame.
 The Interchange System allows anglers to quickly change the color combinations of the teaser and target fish, easily adjusting the BaitBall Spinner Rig to changing water and light conditions. Additionally, the Interchange System offers a cost-effective way for anglers to refresh their lure with new soft-plastic bodies. Each Interchange System pack includes three teaser and two target fish.
The integrated action of the teaser bodies, the flash of the spinner blade, and the tuned vibration of the target fish provides the LIVETARGET BaitBall Spinner Rig with a unique blend of strike-triggering sensory inputs. Grant Koppers, founder and President of LIVETARGET, commented that the BaitBall Spinner Rig is, “one of the most innovative and unique products we have ever designed. In fact, we’ve been working on this concept for years. Every variable to make this lure function and trigger strikes has been meticulously considered. The flash and vibration are unlike any lure ever created.”
 Smoke Mylar Minnow 151
 Crystal Mylar 149
 Gold Perch 152
The four new color patterns for the teaser and target bodies of the BaitBall Spinner Rig and Interchange System include Crystal Mylar (149), Blood Red Minnow (150), Smoke Mylar Minnow (151), and Gold Perch (152). Available in Spring 2019, all frame sizes and weights, with MSRP $13.49-$15.49 USD for complete BaitBall Spinner Rigs and MSRP $7.99 for Interchange Systems.
Create – innovate – dominate: this is the nature of competition, and the reason why better lures will always catch more fish. The LIVETARGET BaitBall Spinner Rig is, quite simply, better than any castable umbrella rig you’ve ever fished. Tie one on, and learn why LIVETARGET lures dominate freshwater, saltwater, and the competition.
 BaitBall Spinner Rig Interchange System
 #livetarget
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ABOUT LIVETARGET
LIVETARGET thrives in the primal space of competition: man against man, man against nature, and man against predator. LIVETARGET lures give anglers the ultimate advantage in this competitive arena. Since launching in 2008, LIVETARGET has grown into a family of over 1,000 ultra-realistic lures for fresh and saltwater fishing, with industry-leading designs and craftsmanship to accurately mimic the appearance and action of natural prey. LIVETARGET has been recognized with ICAST Best of Show awards in 2010, 2011, 2012, 2013, 2015, 2017, and 2018. Learn more about LIVETARGET by visiting www.livetargetlures.com.
MEDIA CONTACTS:
Dena Vick
Traditions Media
dena@traditionsmedia.com
(501) 749-4575
Jim Edlund
Traditions Media
jim@traditionsmedia.com
(612) 481-7396
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