Glow Your Own Way

Northland Fishing Tackle’s new Glo-Shot Fire-Belly Spoon provides the spotlight and demands attention

BEMIDJI, Minn. (October 26, 2020) – Biochemical luminescence. That crazy catalyzing action in an earthly critter that produces its own light source. The best and simplest example is the firefly…which is actually a beetle (Coleoptera). In early summer, the male of the species self-ignites at nightfall, beaconing the familiar green glow in effort to reel in a female. And, well, the rest is history.

In the deep, dark fathoms of the sea, similarly, vampirish looking fish emit light, but in this case to attract prey. Northland Fishing Tackle® takes a page from nature’s playbook with its new Glo-Shot® Fire-Belly Spoon, an innovative lure with included light source tasked to draw in predators, gamefish – your ultimate prey.

UV Glo Perch

The Glo-Shot Fire-Belly Spoon relies on its proven exposed light-stick that beams impressively for up to 8 hours. Available in red, green and chartreuse, the replaceable and interchangeable light-sticks give you the flexibility of color choice depending on light levels and water clarity. From a scientific position, florescent green light travels the furthest underwater, making it a great choice for summoning fish from distances. In exceptionally clear water, however, it might be too bright, making chartreuse, and even more so, red, better choices. Overall, red is a universal producer, and proves to be the most intense at short range. Red has a storied history of producing beneath the ice.

The body of the Glo-Shot Fire-Belly Spoon is forged from lead-free Z-alloy (Zinc), which cuts through the water column at break wind speed, quickly getting to hot marks on your flasher. Z-alloy yields weight without bulk, too, producing speed minus the intimidating sizes of most heavy spoons.

The Glo-Shot Fire-Belly Spoon is offered in 14 fish-catching colors inside and outside of the UV color spectrum. Speaking of UV, the specialty pigment refracts more natural light than traditional paint. The result is a lure that maintains its color deeper, in lower light, and in stained water.

The spectrum of 14 color patterns include the same colors tested year-in and year-out in the most popular waters throughout the U.S. and Canada, making the Glo-Shot Fire-Belly Spoon an instant classic. Add the fact that anglers can purchase individual glo-sticks to mix and match colors, and you have an endlessly customizable bait to address any situation on the water.

Super Glo Redfish

With an MSRP of $7.99, the Glo-Shot Fire-Belly Spoon comes ready to fish with one bait, three glow-sticks and changing tool per card. Select from 14 colors and 4 sizes 1/8 (#10 hook), 3/16 (#8 hook), ¼ (#8 hook), 3/8 (#6 hook) to accommodate multiple depths and species including walleyes, pike, crappies, bass and trout.



ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

ABOUT Bagley Bait Company

The personality of any company comes from its founder. Jim Bagley was an inventive, fun-loving, passionate fisherman who became one the most respected legends in the fishing tackle industry. In late 2010, Jarmo Rapala and a group of investors bought Bagley Bait Company. As an admirer of Jim Bagley for his attention to quality and of his product ingenuity and innovation, Jarmo initiated significant changes in operations, enhanced production processes and quality control. Now in 2020, Northland® Fishing Tackle, along with Jarmo as its Chief Lure Designer, maintain the legacy of creating premium balsa crankbaits and topwater lures, as well as jigs and spoons for both freshwater and saltwater anglers.


Dena Vick

Traditions Media

(501) 749-4575

Jim Edlund

Traditions Media

(612) 481-7396

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