FOR IMMEDIATE RELEASE

New ScentLok Masks for Everyday Wear

New Essential Facemask helps meet national demand for cloth face covers while providing funding for at-home meals for kids

MUSKEGON, Mich. (April 29, 2020) – As people around the globe anxiously anticipate the return of some sense of normalcy in their corner of the world, one thing remains clear: normal may not be normal for quite some time.

What began as directed behaviors to “flatten the curve” and prevent healthcare systems from becoming overloaded now appear to be here to stay – at least for the foreseeable future. And so, hopeful people everywhere are adapting to the tenets of social distancing, hoping that by heeding government orders and guidelines to remain six feet apart, stay home when possible, and wear face coverings when entering occupied public spaces, they’re doing what is required to curtail the further spread of COVID-19 and, ultimately, to help hasten the return of social and economic normalcy.

Recommended by the Centers for Disease Control (CDC) and mandated by the governors of many states, the use of cloth face coverings in public spaces is one of the more outward reminders of what our “new normal” will look like throughout the United States.

“As businesses begin to reopen around the country… as people start traveling again and are permitted to gather in larger numbers, it appears that face coverings are going to be common – if not required – for a long time,” says Aaron Ambur, President and CEO of Muskegon, Michigan-based Nexus Outdoors, parent company to ScentLok Technologies. “ScentLok has made and distributed large numbers of face coverings for outdoors enthusiasts for many years. Our neck gaiter designs, specifically, are being used for public wear by a lot of hunters who already own them. They’ve also been recently ordered by large numbers of others looking for a lightweight, comfortable face covering to wear while they’re out and about, as well as essential workers who need the same at work.”

Meeting National Demand and Local Needs

Given strong sales of existing face coverings and Nexus Outdoors’ ample sourcing and manufacturing resources, Ambur says he and his team in Muskegon saw an opportunity to supply the public with a new mask design that was even more well-suited for everyday wear, while opening up a new revenue stream to help fund the preparation and delivery of at-home meals for kids in need in their local community.

“Our new ScentLok Essential Facemask is comfortable, adjustable, and offers the additional protection of carbon filtration,” says Ambur. “These well-engineered masks provide comfortable protection and regulatory compliance for when folks need to venture out, while also allowing us to contribute critical dollars to our local Kids’ Food Basket Program.”

ScentLok Essential Facemask Features & Details

  • Carbon Layer provides additional filtering
  • Soft wire nose is bendable for a custom fit
  • Top and bottom straps with toggle adjustment delivers a secure and protected fit
  • 100% Polyester knit provides great comfort
  • Washable material for continued use
  • Available in Realtree or Mossy Oak patterns
  • MSRP $19.99

10% of Essential Facemask proceeds donated each week to Kids Food Basket Muskegon, helping to deliver in-home meals to feed over 1,200 kids daily

ABOUT NEXUS OUTDOORS

Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, Whitewater, Hard Core® Waterfowl Hunting Apparel and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.

MEDIA CONTACTS:

Alex Jones

Nexus Outdoors

Alex@Nexus-Outdoors.com

800.315.5799

Josh Lantz

Traditions Media, LLC

Josh@traditionsmedia.com

219.728.8996