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FOR IMMEDIATE RELEASE
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 ScentLok Launches New Bowhunting Apparel
and OZ Active Odor Destroyers at 2019 ATA Show
Complete Odor Management for hunters and outdoors enthusiasts on display in Booth #2819
LOUISVILLE, KY (January 7, 2019) – ScentLok pioneered the odor-controlling apparel industry for hunters over 26 years ago. Since that time, the ScentLok Advantage has helped countless numbers of bowhunters find increased success in the field by helping them get closer to game than ever before.
Today, ScentLok delivers Complete Odor Management for the hunter with a comprehensive lineup of evolving products and technologies that combat odors at home, in the field and during the journeys in between.
The big apparel story from ScentLok in 2019 is its new Bowhunter Elite:1 Series, an elevated suite of premium gear, purpose-engineered for the serious rut hunter. The BE:1 apparel line will be offered in an exclusive True Timber O2 Whitetail pattern—ideal for elevated stand hunting—and will include multiple jacket, pant and base layer garments, as well as a complement of gloves, headcovers and caps.
Savanna Aero is also new this year, providing bowhunters with multiple early-season apparel options that are 20% lighter than previous Savanna models. These lightweight, feature-rich garments combine unmatched ScentLok Carbon Alloy™ odor-adsorbing technology with a new No-Sheen fabric to reduce visibility in the field.
The all-new Hundo Youth Series brings top quality and incredible value to the youth hunting apparel market. Priced at just $99.99 per piece, full-featured Hundo youth garments feature innovative Room-to-Grow breakable hems so kids can keep hunting as they grow.
ScentLok will also be unveiling an all-new lineup of ScentLok Liquids with Liquid Alloy Technology and new lower price points to help eliminate a wide spectrum of odor compounds, while combatting unwanted airborne odors.
 The market eagerly greeted OZ Active Odor-Destroying Products last year, and consumer interest in “dry washing” of hunting apparel and gear via ozone storage continues to rise. OZ responds to this increasing demand with new products for 2019 like the OZRenew Gear Chamber, the OZRenew Clean Bag and the OZRolling Chamber 8K Combo, three smart, all-new ozone-storage products that make it easier than ever for hunters to store and deodorize their gear and apparel with the powerful chemistry of oxidation.
Stop by and learn more about these exciting new products and technologies at the ScentLok booth (#2819).
Active media members who schedule and attend an appointment with us will leave with some great story ideas, full new product information, and a pair of awesome ScentLok socks or new OZ Boot Pucks while supplies last. Click the link above to email us your preferred meeting time.
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   ABOUT NEXUS OUTDOORS
Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok®, OZ®, ScentBlocker®, Scent Shield®, Whitewater Outdoors® and Tree Spider® brands. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy technology and Trinity technology, which provide superior success in the field. ScentLok and Scentblocker are pioneers in the hunting industry, which many credit with creating a market based on the elimination of odors to get closer to big game.
MEDIA CONTACTS:
Nick Andrews
VP of Marketing and Advertising
ScentLok Technologies
Nick@scentlok.com
800.315.5799
Josh Lantz
Traditions Media, LLC
Josh@traditionsmedia.com
219.728.8996
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