FOR IMMEDIATE RELEASE Tips from The Saddle Czar ScentLok advocate and legendary whitetail deer hunter John Eberhart discusses the gear that makes him such a formidable saddle hunter and master…
NEW FOR 2025 Enter JIGMAN XBRAID’s X8 JIGMAN Braid developed for bouncing jigs off the bottom and pumping everywhere in between FOOTHILL RANCH, CA (November 11, 2025) – Productive vertical jigging…
NEW FOR 2025 For the Pursuit of Whitetails Blocker Outdoors’ enhanced Whitetail Pursuit Elite Jacket and Bib yield even better late season hunting performance MUSKEGON, MI (October 22, 2025) – For…
FOR IMMEDIATE RELEASE Buoy vs. Beacon A deep dive into two of Whitewater Fishing’s most popular hoodies MUSKEGON, Mich. (October 24, 2025) – Sibling rivalry is real. Harboring what are essentially…
NEW FOR 2025 World’s Lightest Spinning Reel? DAIWA’s new 2025 LUVIAS ST spinning reels pack unparalleled technology and performance in a pintsized package FOOTHILL RANCH, CA (October 3, 2025) – What…
FOR IMMEDIATE RELEASE Homework and Hard Work Pay Off Sagely scouting, perseverance, and a little luck score lifer birds for a crew of mountain country transplants By Calvin Vick MUSKEGON,…
NEW FOR 2025 Scent Control on the Go ScentLok’s new Quickstrike Closet Combo Kit lets you take OZ ozone scent control on the road MUSKEGON, Mich. (September 22, 2025) – ScentLok…
FOR IMMEDIATE RELEASE A Single Can Lead to Dozens Hardcore™ Waterfowl announces it’s single-sample decoy program, letting hunters and guides test a bird before committing to the flock MUSKEGON, Mich. (September 26,…
NEW FOR 2025 Curating Convention DAIWA’s new 2025 SALTIST SD elevates the perception, performance, and stylings of the conventional star-drag reel FOOTHILL RANCH, CA (September 26, 2025) – DAIWA brought its…
