Whitewater

FISHING: The Eleventh Hour

FOR IMMEDIATE RELEASE Eleventh Hour Bronzebacks Tackle selection for river-ranging smallmouth bass as autumn progresses toward winter.  By Jay Anglin MUSKEGON, Mich. (October 1, 2024) – Pound for pound, smallmouth bass…

ScentLok

HUNTING: Catering to Your Core

FOR IMMEDIATE RELEASE Catering to Your Core Hardcore Waterfowl’s new Softshell Vest warms your torso and caters to wide swinging shotguns.  MUSKEGON, Mich. (October 1, 2024) – In the past, waterfowl…

ScentLok

HUNTING: Dampens Scent and Provides Comfort

FOR IMMEDIATE RELEASE Natural Fabric Dampens Scent and Provides Comfort ScentLok’s new Merino 250 Hoodie is a versatile, comfortable, and scent-controlling base-layer or mid-layer for your next hunt. MUSKEGON, Mich. (September…

DAIWA

DAIWA: Power-Assist in Your Palm

NEW PRODUCT RELEASE Your Gateway to Power-Assist DAIWA’s new manageably-sized, handheld TANACOM S500J brings power-assist fishing to the masses. FOOTHILL RANCH, CA (September 27, 2024) – Power-assist reels aren’t only for…

Northland Tackle

FISHING: New King of Spoons?

FOR IMMEDIATE RELEASE Is There a New King of Spoons? Northland® Fishing Tackle’s new Tungsten Buck-Shot Rattle Spoon aims to dethrone ice fishing’s reigning monarch. BEMIDJI, Minn. (September 24, 2024) – Is…

Northland Tackle

FISHING: The Walleye Whisperer

FOR IMMEDIATE RELEASE The Walleye Whisperer Northland® Fishing Tackle pro and technical-fishing phenom Tom Huynh wins the Stanley Cup of competitive walleye fishing on his signature jig. BEMIDJI, Minn. (September 13,…

Northland Tackle

FISHING: Puppet Season is Upon Us

FOR IMMEDIATE RELEASE Autumn Puppetry Northland® Fishing Tackle Pitchin’ Puppet takes an aggressive stance against binging walleyes. BEMIDJI, Minn. (September 11, 2024) – It’s an eatery out there. Any angler worth a…

DAIWA

DAIWA: Going Coastal

NEW PRODUCT Going COASTAL DAIWA’s new COASTAL SV TW 150 is the essential midsize baitcaster for control, long bombs, and elimination of seaside bird’s nests. FOOTHILL RANCH, CA (September 10, 2024)…

ScentLok

HUNTING: The Middleweight Champ

FOR IMMEDIATE RELEASE The Middleweight Champ ScentLok collaborates with iconic whitetail hunter John Eberhart to develop the Midweight Saddle Hunter Jacket and Pants By Jay Anglin MUSKEGON, Mich. (September 5, 2024)…

Northland Tackle

  FOR IMMEDIATE RELEASE A ‘Pinful’ Experience Northland Fishing Tackle’s new Rigged Tungsten Pin Fry mimics the teensy baitfish perch and panfish crave.  BEMIDJI, Minn. (October 17, 2024) – It’s common…