ScentLok

HUNTING: The Middleweight Champ

FOR IMMEDIATE RELEASE The Middleweight Champ ScentLok collaborates with iconic whitetail hunter John Eberhart to develop the Midweight Saddle Hunter Jacket and Pants By Jay Anglin MUSKEGON, Mich. (September 5, 2024)…

Northland Tackle

  FOR IMMEDIATE RELEASE A ‘Pinful’ Experience Northland Fishing Tackle’s new Rigged Tungsten Pin Fry mimics the teensy baitfish perch and panfish crave.  BEMIDJI, Minn. (October 17, 2024) – It’s common…

ScentLok

HUNTING: Converting to Saddle Hunting

FOR IMMEDIATE RELEASE Converting to Saddle Hunting Evolving from a treestand sitter to a saddle hunter is easier than you might think. By Jay Anglin MUSKEGON, Mich. (October 16, 2024) –…

Whitewater

FISHING: Handcrafted for Perfection

FOR IMMEDIATE RELEASE Handcrafted for Perfection Whitewater Fishing’s new Great Lakes Pro Insulated Jacket and Bib is the culmination of over a hundred years of design excellence.  View Online Version ABOUT WHITEWATER Whitewater performance…

Northland Tackle

FISHING: Perfectly Paired

FOR IMMEDIATE RELEASE Perfectly Paired Northland’s new color-matched Rigged Tungsten Broom Bug sweeps up perch and panfish.  BEMIDJI, Minn. (October 14, 2024) – Matching ice jigs to soft plastics is a…

Industry News

HUNTING: Aptitude with Attitude

FOR IMMEDIATE RELEASE Aptitude with Attitude TUO Aptitude Pant tailormade for stalking high country bulls and bottomland bucks. MUSKEGON, Mich. (October 9, 2024) – ‘Technology’ might not be top-of-mind when you…

Industry News

FISHING: Swimbait Sophistication

NEW PRODUCT Sophisticated Swimbait Ever Green’s new Last Ace 140 Swim sets new highwater mark in the swimbait category.  FOOTHILL RANCH, CA (October 4, 2024) – Fish aren’t getting any dumber….

Northland Tackle

FISHING: Controlled Chaos

FOR IMMEDIATE RELEASE Controlled Chaos Northland Fishing Tackle’s new stamped-brass Thumper Spoon wreaks havoc with its prominent profile, flagrant flutters, and ninja kicker blade.  BEMIDJI, Minn. (October 8, 2024) – Tungsten…

Nexus

HUNTING: Mobility in the Field and Marsh

FOR IMMEDIATE RELEASE Mobility in the Field and Marsh Hardcore Waterfowl’s new Softshell Pant redefines fitted, functional, and comfortable legwear for the waterfowler and upland bird hunter. MUSKEGON, Mich. (October 8,…

Northland Tackle

FISHING: Tungsten Stands on its Head

FOR IMMEDIATE RELEASE Stand-Up and Be Counted Northland® Fishing Tackle’s new Tungsten Stand-Up and Short Shank Stand-Up Jigs increase your count of walleyes, smallmouth bass, and more. BEMIDJI, Minn. (September 5, 2024)…