NEW PRODUCT Sophisticated Swimbait Ever Green’s new Last Ace 140 Swim sets new highwater mark in the swimbait category. FOOTHILL RANCH, CA (October 4, 2024) – Fish aren’t getting any dumber….
FOR IMMEDIATE RELEASE Mobility in the Field and Marsh Hardcore Waterfowl’s new Softshell Pant redefines fitted, functional, and comfortable legwear for the waterfowler and upland bird hunter. MUSKEGON, Mich. (October 8,…
FOR IMMEDIATE RELEASE Stand-Up and Be Counted Northland® Fishing Tackle’s new Tungsten Stand-Up and Short Shank Stand-Up Jigs increase your count of walleyes, smallmouth bass, and more. BEMIDJI, Minn. (September 5, 2024)…
FOR IMMEDIATE RELEASE The Tournament Tactician DAIWA pro Tom Huynh capitalizes on his unmatched technical skills to win competitive walleye fishing’s largest event. FOOTHILL RANCH, CA (September 13, 2024) – Typically,…
FOR IMMEDIATE RELEASE Mountain Gear that Hunts Everywhere TUO® melds form, fit, function, and technology to offer hunters premium high-country gear that will also perform in the back forty. MUSKEGON, Mich. (September…
FOR IMMEDIATE RELEASE The Salmon Swan Song Whitewater Fishing pro, Brandyn Thorsen, says Great Lakes salmon are running NOW! By Jay Anglin MUSKEGON, Mich. (September 18, 2024) – Hooking a huge…
NEW PRODUCT RELEASE Successful Sinking XBRAID’s new Sinking SS112 braid reduces live bait fatigue, keeps rigs on the bottom, cranks with authority, advances FFS techniques, and lets you explore the…
Finally, A Better Way To Rig Your Fishing Kayak! Besides taking “Best in Category” at ICAST 2024 with the YAK-EASE™ Power Pak Pro, Connect-Ease offers other kayak rigging systems to…
NEW PRODUCT SHOWCASE Best Cold Weather Raingear Ever Designed Whitewater Fishing’s new Great Lakes Pro Insulated Rainsuit is the ultimate outerwear for fishing the coldest and wettest freshwater and saltwater…
