RLVNT

FISHING: See More. Catch More.

  See More. Catch More.  When it comes to fishing, what you can see makes all the difference. At RLVNT, we create performance sunglasses specifically engineered for anglers – from…

Mad Scientist Tackle

FISHING: Come Visit Our Laboratory

SPECIAL INVITATION Come Visit Our Laboratory Experience the science of catching more fish in the Mad Scientist Tackle laboratory (Booth 4438) at ICAST in Orlando, Florida FINLAYSON, MN (June 30, 2025)…

Industry News

OUTDOORS: Optical Odyssey

FOR IMMEDIATE RELEASE Optical Odyssey Unmatched technology fuses with extensive military and civilian optics experience to create the RLVNT brand FINLAYSON, MN (May 30, 2025) – The first thing people ask…

ScentLok

HUNTING: Phantom in the Forest

FOR IMMEDIATE RELEASE Phantom in the Forest Tech-laden ScentLok BE:1 Phantom Series defy the unique challenges of warm-weather hunting MUSKEGON, Mich. (June 3, 2025) – Conceived to deliver elite-level hunters with pinnacle ScentLok…

DAIWA

DAIWA: Subsurface Nemesis

NEW FOR 2025 Subsurface Nemesis Artisanship and advanced design combine to produce DAIWA’s latest masterpiece, the 2025 SALTIGA® Cuddler 185S. FOOTHILL RANCH, CA (June 5, 2025) – Most modern lures are borne…

Industry News

FISHING/HUNTING: New Big BUCK in Town

FOR IMMEDIATE RELEASE RLVNT Adds Frame to Hi-Tech Fishing/Hunting Sunglasses Family Designed to cover more of the face while still looking good, anglers and hunters are hot for BUCK FINLAYSON,…

ScentLok

HUNTING: Antler Augmentation

FOR IMMEDIATE RELEASE About that Antler Growth… Pope and Young Executive Director, Justin Spring, shares insights on the topic of antler growth By Jay Anglin MUSKEGON, MI (June 12, 2025) –…

Mad Scientist Tackle

FISHING: Transformative Jig Trio

FOR IMMEDIATE RELEASE Transformative Jig Trio Mad Scientist Tackle offers enhanced take on UV coatings for greater underwater visibility FINLAYSON, MN (June 13, 2025) – When it comes to bait delivery…

Industry News

FISHING: Transformative Jig Trio

FOR IMMEDIATE RELEASE Transformative Jig Trio Mad Scientist Tackle offers enhanced take on UV coatings for greater underwater visibility FINLAYSON, MN (June 13, 2025) – When it comes to bait delivery…

Uncategorized

FISHING: Light, Science and Better Results

FOR IMMEDIATE RELEASE Light, Science and Better Results Small town tackle company with big ideas applies technology and understanding of “what fish see” to trove of lures   FINLAYSON, MN (June 6,…