DAIWA

DAIWA: TATULA Spins Another Web

NEW PRODUCT SHOWCASE TATULA Spins Another Web DAIWA’s new versatile TATULA SV100 – with the SV BOOST System – is engineered for anglers of all skill levels.  FOOTHILL RANCH, CA (July…

DAIWA

DAIWA: “Never Seen Anything Like It”

NEW PRODUCT SHOWCASE “Never Seen Anything Like It” Rod DAIWA’s new ARDITO travel rod series includes a premium telescoping model that morphs into its own case and fits in your…

Norsk

FISHING/BOATING: Dual Power for Demanding Systems

NEW PRODUCT SHOWCASE Ultra-Versatile Dual Voltage Marine Batteries for Today’s Trolling Motors & Sonar The new line of Norsk Lithium® 36+28V 60Ah batteries boast two sets of terminals, offering dual voltage…

Whitewater

FISHING: Bassing at Summer’s End

FOR IMMEDIATE RELEASE Late Summer Bass Whitewater Fishing pro shares his Insights for more largemouths & smallmouths now. MUSKEGON, Mich. (August 22, 2024) – August can be a challenging month for…

EGO

OUTDOORS: Dryness is a Virtue

FOR IMMEDIATE RELEASE Dryness is a Virtue EGO’s Tactical Dry Gear Bag series redefines waterproof transport and storage for the boat, pick-up bed, campsite, canoe, and on the bank. Caldwell,…

Industry News

DAIWA: Best Braid Ever Now Available

FOR IMMEDIATE RELEASE Best Braid Ever Now Available DAIWA partners with Japan’s XBRAID to bring the world’s finest braided fishing lines to the North American market. FOOTHILL RANCH, CA (August 27, 2024) –…

Uncategorized

HUNTING: Common Bird, Uncommon Decoy

FOR IMMEDIATE RELEASE Perfecting the Ubiquitous Hardcore Waterfowl’s new Rugged Series Full Body Mallard turns the most common duck into the most uncommon decoy. MUSKEGON, Mich. (August 2, 2024) – Any…

DAIWA

DAIWA: Boost Your Power & Casting Distance

NEW PRODUCT Boost Your Power and Casting Distance DAIWA’s new TATULA SV TW 150 features HYPERDRIVE DESIGN and SV technology to power your bass fishing while extending casting control and…

Northland Tackle

FISHING: The Tungsten Truth

FOR IMMEDIATE RELEASE The Tungsten Truth Northland Fishing Tackle boasts 95-97% tungsten purity – the most possible – in ALL its tungsten jigs. So, what are the other guys using?…

Northland Tackle

FISHING: Mullet Made for Bass

FOR IMMEDIATE RELEASE Instant Demand Expands Range Northland® Fishing Tackle adds colors and sizes to summer’s hottest hit, the Minnesota Mullet BEMIDJI, Minn. (July 31, 2024) – Hair jigs have been a…