RLVNT

OUTDOORS: Beyond Polarization

FOR IMMEDIATE RELEASE Beyond Polarization Hi-tech design, manufacturing, and performance define RLVNT eyewear as the leader in outdoors optics FINLAYSON, MN (June 24, 2025) – The origins of RLVNT sunglasses stem from the…

DAIWA

DAIWA: The Best of What’s New in Fishing

SPECIAL INVITATION The Best of What’s New in Fishing Learn about DAIWA’s new rods, reels, lures, fishing line, and accessories at a special ICAST presentation on Wednesday, July 16th at…

Whitewater

FISHING: Patterning Brown Bass

FOR IMMEDIATE RELEASE Post-Spawn Through Summer Smallies Whitewater Fishing B.A.S.S. tournament pro, Alex Redwine, talks fishing the transition period MUSKEGON, Mich. (June 25, 2025) – On most waters, smallmouth bass have…

Mad Scientist Tackle

FISHING: High Tech Magic

FOR IMMEDIATE RELEASE High Tech Magic Advanced lure coatings from Mad Scientist Tackle disrupt the way tackle has been painted for decades FINLAYSON, MN (June 25, 2025) – Mad Scientist Tackle…

DAIWA

DAIWA: Breaking Another Bait Barrier

ICAST NEW PRODUCT SHOWCASE Breaking Another Bait Barrier DAIWA’s new 2025 LASER IMPACT® Switch Hitter™ pulls together classic lure behaviors, resulting in a multifaceted, multispecies fish missile.  FOOTHILL RANCH, CA (June 26,…

Whitewater

FISHING: Reservoir Hogs

FOR IMMEDIATE RELEASE 4 Ways to More Summer Reservoir Bass How Whitewater Fishing B.A.S.S. tournament pro, Wesley Gore, is getting his bite on right now MUSKEGON, Mich. (June 27, 2025) –…

RLVNT

FISHING: See More. Catch More.

  See More. Catch More.  When it comes to fishing, what you can see makes all the difference. At RLVNT, we create performance sunglasses specifically engineered for anglers – from…

Mad Scientist Tackle

FISHING: Come Visit Our Laboratory

SPECIAL INVITATION Come Visit Our Laboratory Experience the science of catching more fish in the Mad Scientist Tackle laboratory (Booth 4438) at ICAST in Orlando, Florida FINLAYSON, MN (June 30, 2025)…

Industry News

OUTDOORS: Optical Odyssey

FOR IMMEDIATE RELEASE Optical Odyssey Unmatched technology fuses with extensive military and civilian optics experience to create the RLVNT brand FINLAYSON, MN (May 30, 2025) – The first thing people ask…

ScentLok

HUNTING: Phantom in the Forest

FOR IMMEDIATE RELEASE Phantom in the Forest Tech-laden ScentLok BE:1 Phantom Series defy the unique challenges of warm-weather hunting MUSKEGON, Mich. (June 3, 2025) – Conceived to deliver elite-level hunters with pinnacle ScentLok…