NEW FOR 2025

Covering Your Bass…Again

DAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rods

FOOTHILL RANCH, CA (March 21, 2025) – From skipping docks with the utmost accuracy, to bombing lures long-distances to cover more water, anglers can rely on DAIWA’s new 23 model 2025 TATULA bass rod series, each designed for specific fishing situations and techniques. The rods are part of DAIWA’s long list of new bass tackle being introduced at the Bassmaster Classic Expo – and are now shipping to tackle shops throughout the U.S. and Canada. Each of the 13 casting and 10 spinning rods retail for $149.99 (USD).

All featuring cork handles, the new TATULA rods are as much as 15% lighter than the previous TATULA series. DAIWA employs its exclusive SVF (Super High Volume Fiber) Nanoplus Technology to lighten and strength the blank. They are also reinforced with DAIWA’s X45 bias carbon technology and Braiding X construction process to resist twisting, provide needed hook-setting power, and maintain rod integrity during high-stress situations.

The TATULA series includes two specialized casting models for cranking – the TATULA 701MHRB-G and 721HRB-G, where DAIWA uses its advanced GLATECH construction process with the fiberglass blanks.

Anglers will also see DAIWA’s new TATULA custom rod seats on all models, along with Fuji Concept ‘O’ guides with aluminum oxide. All the rods are backed by DAIWA’s 5-year limited warranty.

“Going back now a decade with our TATULA branded rod and reels, we keep bringing advancements to show anglers that our slogan – We’ve Got Your Bass Covered – holds true to this day,” said DAIWA’s Marketing Director, Marc Mills. “These next generation TATULA bass rods continue DAIWA’s intense focus on bass fishing, as we bring new models that reflect the right rod lengths, actions, and powers to keep up with new trends in the sport.”

Within the casting models, there are TATULA rods in 6’8”, 6’10”, 7’, 7’2”, 7’3”, 7’4” lengths to cover a wide range of applications, and even a 7’9” heavy action for casting big swimbaits and A-rigs. In the spinning versions, anglers will find rods ranging from 6’8” up to 7’6”, designed for everything from finesse and forward facing sonar situations, to the right actions for Ned rigs, shakey heads, dropshots, and even smaller swimbaits.

Have all your bass fishing needs covered with DAIWA’s new TATULA bass series. For more info, visit https://DAIWA.us/products/25-TATULA-cork-rods.

For DAIWA’s latest color catalog and/or information on DAIWA dealers in your area, call DAIWA’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@DAIWA.com. The URL for DAIWA’s web site is daiwa.us

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About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Foothill Ranch, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us

CONTACTS:

John Mazurkiewicz

jpmazurk@ameritech.net

Noel Vick

noel@traditionsmedia.com