FOR IMMEDIATE RELEASE

Ever Green Adds Extensive Colors to Shallow-Running Cranks

New SH-3 colors bring bass anglers an option for every situation and forage type

Cypress, CA (October 4, 2022) – The mother of all shallow crankbaits, the Ever Green SH-3 attracts big bass with its powerful, water-moving action.

Development of the Ever Green SH-3 was initiated by bass pros Brett Hite and Justin Kerr, professional staff for Ever Green US. The SH-3 has undergone rigorous testing in various conditions and waters in both Japan and the U.S. The result is a highly refined shallow-diving crankbait that produces powerful water movement.

Its highly buoyant, fat body and square lip produces an action response on par with wood crankbaits, while its characteristic super-wide wobble action make a strong appeal to big bass. The SH-3 is free from the problems typical of shallow-diving crankbaits, such as lack of distance or difficulty casting. The tungsten weight transfer system promises incredible distance; its body density commands presence and yet offers superior accuracy with less effort when casting. The SH-3 represents a dramatic increase in cover cranking precision and efficiency.

The SH-3 is versatile and performs in variety of situations—from expansive, shallow flats to bluff banks and reeds, to cut grass and other vegetation, as well as slowly maneuvered through wood and rock. It simply excels at drawing reaction bites.

Satoshi Ito, Ever Green Product Manager, comments, “With the input of Brett Hite and Justin Kerr, we’ve been able to really refine the SH-3 product line and expand its efficacy on the water with nine new bass-catching colors. There’s now a pattern and color to match the forage base on any U.S. big bass body of water.”

New colors include SPEED CRAW, GHOST BABY GILL, CHAMPION SHAD, SKELETON PUMPKINSEED, COLD SHAD, ALBINO CRAW, CHART SHAD, GHOST GREEN GIZZARD, and GHOST WAKASAGI. Existing colors include FIRE CRAW, OLIVE CRAWDAD, GREEN PUMPKIN GILL, and BIG BITE SHAD.

Gear up for a whole new range of shallow-diving cranks that rocket-cast to match any situation, on any body of water. Experience for yourself the overwhelming power of this world-class shallow crankbait.

GHOST WAKASAGI

COLD SHAD

CHART SHAD

GHOST GREEN GIZZARD

ALBINO CRAW

SKELETON PUMPKINSEED

CHAMPION SHAD

GHOST BABY GILL

SPEED CRAW

FEATURES:

  • Nine additional colors added to the SH Series
  • Floating crankbait
  • Diving Depth: 2- to 3-feet
  • Length: 2 ¾-inches (69mm)
  • Weight: 11/16-ounces (19.0 grams)
  • Hook size: Front #3; Rear: #3

Available November 2022. MSRP $15.95

For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@Daiwa.com. The URL for Daiwa’s web site is daiwa.us

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About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us

CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339