FOR IMMEDIATE RELEASE

Keeping Your Cool

Daiwa’s upgraded Soft-Sided Cooler is a big hit with boaters and anglers  

Cypress, CA (November 29, 2021) – All memorable fishing trips start with cold beverages and end with fresh fish fillets. The good news is Daiwa offers a single solution to get the drinks onboard and dinner back to the bank. Say hello to Daiwa’s premium D-VEC Soft-Sided Coolers, further improved for 2021-22.

MEDIUM D-VEC Soft Sided Cooler

The original has been a bigtime seller. In fact, there have been zero returns, ever, on Daiwa’s Soft-Sided Cooler. Doubt if any other brand can make that claim…

The updated Soft-Sided Cooler is now available in an XL size, too, measuring a generous 25” L X 12” H X 12” W. That’s a whole lotta cooler. The Medium measures 14” L X 12” H X 7” W, while the Large spans 17” L X 14” H X 9” W.

Features on Daiwa’s D-VEC Soft-Sided Cooler abound, too. From the inside out, each contains a no-seam liner buffered by soft insulation between it and the outer material. Seamlessness promotes durability and eliminates cracking. On the outside, the D-VEC Soft-Sided Cooler is protected with a long-lasting marine vinyl, which is easily washed clean. The zippered top opens wide for easy access and folds down and snaps into place for transport.

LARGE D-VEC Soft Sided Cooler

All three sizes feature handles with a wide Velcro closure to fasten the handles together for carrying. Moreover, when the cooler is loaded, you’ll appreciate the padded shoulder sling. New for 2021-22, all models sport a zippered pouch on the front for your keys, smartphone, wallet and other necessities. Although sturdy in stature, D-VEC Daiwa’s Soft-Sided Cooler easily collapses for storage.

We think you’ll like the new marine blue color with Daiwa D-TEC logo, too.

XL D-VEC Soft Sided Cooler

For Daiwa’s latest color catalog and/or information on Daiwa products, call Daiwa’s Customer Service Department at 562-375-6800 or e-mail inquiries to: CSR@Daiwa.com. The URL for Daiwa’s web site is Daiwa.us                                                    

FacebookYouTubeInstagram

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us

CONTACTS:

Noel Vick

Traditions Media

noel@traditionsmedia.com

(612) 708-7339